Tom’s of Maine has launched a new website that makes it easier for people to learn about the way it does business, its goals and its progress against those goals.
The Tom’s of Maine Goodness Report breaks the company’s efforts into six categories — energy, ingredients, waste, water, packaging and community. The Report features 2011 benchmarks, updates on recent projects and a goals tracker for 2015 and beyond. Highlighted goals include:
- Reducing waste to landfill per ton of product manufactured at their Sanford, ME manufacturing facility to 50% by 2015, achieving zero waste by 2020
- Reducing overall water consumption from 4.3 cubic meters per metric ton of product in 2011 to 2.5 CuM by 2020
- Reduction of virgin materials as a percentage of packaging weight from 60% in 2011 to 40% by 2020
- Partnering with their contract manufacturers to reduce their energy use and carbon emissions; from zero reported emissions data in 2011 to Tom’s goal for 50% of partners to report reductions in energy use by 2020
"For many years we’ve had information about our products, sustainable business practices and values on our packaging and website. We’re learning that consumers want even more information," said CEO Tom O’Brien. "The Goodness Report is a new way to tell the Tom’s of Maine story and its values-based business practices, but with more examples and detail than we’ve had in the past. We’re challenging ourselves to take on greater accountability with goal–setting and plans to address obstacles that get in our way."
The Report also invites consumers to prioritize which goodness area matters most to them. The company will take the public’s top pick and increase focus in this area.
Developing and Aligning on Brand Purpose
Join us as representatives from Barkley, We First and Tony's Chocolonely explore what true purpose activation looks like (hint: it's not just about doing good!), and explore the tie between purpose and business growth — at SB'22 San Diego.
All Tom’s of Maine products are vegan, Kosher and Halal–certified, and all packaging is recyclable through a partnership with TerraCycle — the Tom's of Maine Natural Care Brigade — which accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant and antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand.