UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys and Girls Clubs of America, The Salvation Army or Toys for Tots Literacy Program, up to a total donation of $100,000."While many people see a package as just a cardboard box, UPS knows that the contents often amount to someone's special wish granted, just waiting to be delivered," said Alan Gershenhorn, UPS’ chief commercial officer. "We are responsible for delivering packaged wishes to millions of customers during the holidays."
UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys and Girls Clubs of America, The Salvation Army or Toys for Tots Literacy Program, up to a total donation of $100,000.
"While many people see a package as just a cardboard box, UPS knows that the contents often amount to someone's special wish granted, just waiting to be delivered," said Alan Gershenhorn, UPS’ chief commercial officer. "We are responsible for delivering packaged wishes to millions of customers during the holidays."
The campaign invites participants to submit their personal wishes as a photo or message to www.ups.com/wishes or by using the hashtag #WishesDelivered. When submitting, visitors can share their wish for a special person, organization or cause.
"There are so many incredible stories that we hear about during the holidays, and Your Wishes Delivered is a great way to collect and share them. We are excited for our customers to see these stories, see wishes realized and to allow UPS to make a difference in the lives of many during the holidays," said Gershenhorn.
A New Era for Brand Integrity: Navigating the Greenhush-Greenwash Spectrum
Join us as leaders from Republik, NielsenIQ, Conspirators, Henoscene, be/co, The Guardian and Room & Board analyze what newly expanded notions of brand integrity mean for brands, and how to be smarter about picking language choices that avoid the dangerous extremes of greenhushing and greenwashing — Thurs, May 9, at Brand-Led Culture Change.
The Your Wishes Delivered website will accept wishes between today and Dec. 31, 2014. The company also plans to upload user-generated content to help spread goodwill and good feelings among visitors.
UPS says customers can also expect enhanced service features for the 2014 peak shipping season, including a new ups.com Holiday Help Center, as well as improved tracking capabilities.
"Our enhanced customer support gives both the shipper and consignee even more insight,” Gershenhorn said. “Customers have near real-time access to details on the status of their delivery and are just a click away from answers to questions they might have."
The improvements are part of more than 30 different technology projects and a portion of the $500 million UPS has invested in 2014 for network and technology upgrades.
Published Dec 24, 2014 2pm EST / 11am PST / 7pm GMT / 8pm CET