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Virgin Unite's Global Goals Alliance Enlisting 'People Power' to Help Fight for SDGs

The 17 Global Goals (also known as the Sustainable Development Goals or SDGs) launched late last month by the United Nations (UN) aim to achieve three main objectives in the next 15 years: end extreme poverty; fight inequality and injustice; and tackle climate change. Since the launch, various companies and leaders have pledged to do their part to achieve the goals; now, the latest push is to build worldwide public awareness of the goals through various efforts to “tell everyone” (#TellEveryone), including support from scores of celebrities:

The Branson Family Superheroes

“The superest power is people power,” proclaims the campaign, which invites regular citizens to become everyday superheroes in support of the SDGs via the website and free mobile app.

Virgin Unite explained that the campaign is to make each goal memorable and remind people that “we can all be everyday superheroes if we work towards making a better world and support the goals.” Once you have created an avatar, you can save it or share it directly to Facebook or Twitter.

New avenues in brand transparency

Join us as we dig into the growing trend around product transparency (through eco labels, carbon labels, smart packaging and more) and the brands leading the charge, at Brand-Led Culture Change — May 22-24.


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