In August, my home state of California reached heat levels that drastically
exceeded prior generations. Since then, over 900 fires have incinerated the
state, consuming six times as much land as the 2019 wildfires combined —
creating 100,000 US climate refugees within just a few weeks. Unfortunately,
what is happening in California is just the latest example of the potentially
devastating impacts of climate change.
As impacts become clearer, more and more companies are committing on the
responsibility to move towards net zero — becoming a powerful force for action
on climate. This is an encouraging step and one that should be applauded, but
making commitments and setting
targets
is the easy part. The hard part is how to achieve them in
practice
— more specifically, how to fund the various initiatives, how to identify and
collaborate with the right partners, how to communicate and engage with various
stakeholders; all while continuing to drive sustainable business growth and
ideally deliver not just carbon reductions but co-benefits, such as workforce
development and jobs skills training.
The level of ambition and speed at which we now need to act is so vast and so
urgent that in order to achieve our net zero goals, the world needs new ways of doing business
— new ideas that drive us forward together, at scale; new tools that leverage
the power of modern science and technology. With this in mind, Givewith has
launched Net Zero Now™ — a new model to help companies
across all sectors achieve their climate commitments as part of their everyday
business transactions. By combining cutting-edge technology with an innovative
new way to do business, Givewith has “cracked the code” on how to help
organizations effectively and efficiently scale action to meet their goals and
commitments.
Net Zero Now™ allows companies to embed the funding of net-zero initiatives —
such as on-site renewables, carbon
offsets,
carbon insetting
projects,
renewable energy certificates, and other climate-smart solutions within their
everyday business transactions. Specifically, companies working with Givewith
can do this two ways: Sales teams can offer to fund innovative environmental
projects as an incentive within their sales proposals to win more deals, whereas
procurement teams can ask their suppliers to fund these projects when issuing
requests for proposals (RFPs).
To bring Net Zero Now™ to life, Givewith works with a variety of delivery
partners, including Grid Alternatives, Indigo
Agriculture
and Arbor Day Foundation — organizations with a
long history of delivering high-quality, tangible outcomes that bring the
benefits of solar technology to communities that would not otherwise have access
or carbon credits that remove carbon from the atmosphere.
The world’s largest, most innovative companies have already started to use the
Net Zero Now™ model. Recently, IBM included carbon removals (via Givewith
partner Indigo Ag) as part of providing its Hybrid Cloud Platform to
Boston Consulting Group (BCG). As part of the deal, IBM expanded its
relationship with BCG; BCG gains access to nature-based carbon credits to help
meet its pledge of being net zero by 2030; and farmers participating in Indigo
Ag’s Carbon program are provided with the financial incentive to transition to
beneficial farming
practices
that sequester carbon and reduce on-farm emissions.
Now more than ever, companies build resiliency into their everyday business
practices, which requires scaling climate solutions quickly. It’s time for
companies to usher in market innovations that simultaneously help the planet and
the economy.
The beauty of Net Zero Now™ is that this innovative model helps companies
simultaneously strengthen customer relationships, drive sales growth, improve
their procurement strategy, and deliver the transformation that is required to
address the climate emergency. It’s designed with the needs of both businesses
and the world in mind, so that business can do what they do best: drive
innovation at scale.
We know What we need to do. We know by When. And we know Why. Net Zero Now™
helps with the How.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Published Sep 24, 2020 8am EDT / 5am PDT / 1pm BST / 2pm CEST