Press Release
BASF at Sustainable Brands '15 London

BASF, a Platinum Sponsor of Sustainable Brands, will be presenting the latest developments in its Sustainable Solution SteeringTM project at the Sustainable Brands London event in Windsor (Nov 16-18). BASF has systematically reviewed and evaluated the sustainability aspects of 60,000 product applications in the company’s portfolio. The analysis involved 2,000 experts, and resulted in more than a thousand specific action plans for improving the overall value-chain sustainability performance.

Each solution is assigned to one of four categories (Accelerator, Performer, Transitioner, Challenged) according to its contribution to sustainability. ( In 2014, 23 percent of BASF’s global sales were generated by ‘Accelerators’ - innovative products and solutions that make a significant contribution to sustainability.

To meet customer needs even better in the future and to secure long-term business success, BASF has set itself the target to further increase this share of sustainable solutions to 28 percent by 2020. In his presentation on Nov 18, Dirk Voeste, BASF’s Vice President of Sustainability Strategy, will focus on how the evaluation results are influencing business strategy and how respective investments are being evaluated and justified.

Urban Space

BASF products are everywhere in your home. Where exactly and how these products contribute to sustainability, Sustainable Brands delegates will be able to discover at the “Urban Space” in the Activation Hub area.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at


More Stories

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2022 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.