“As the expectations of responsible business continues to evolve to a broader brand Purpose, Cone is thrilled to participate in the conversation alongside renowned business leaders – sharing our consumer insights around how brands can simultaneously grow their business and positively impact the world,” says Alison DaSilva, Executive Vice President of CSR/Purpose. “Our long-standing support of Sustainable Brands events reinforces our conviction that businesses acting as a force for good will be rewarded with competitive advantage and a new type of loyalty.”
Cone Executives Share Insights on Brand Purpose and More
On Wednesday, June 6, Aaron Pickering, Senior Vice President, CSR/Purpose, will moderate a session titled, “Campaigns that Enable Good Life Principles: Balanced Simplicity, Meaningful Connections.” The session will explore how brands can anticipate and understand their customers’ changing aspirations even before they do — and then innovate accordingly. Pickering will be joined by Mike Pepperman, Manager of Corporate Social Responsibility and Community Relations at LG Electronics, and Daniella Foster, Senior Director of Global Corporate Responsibility at Hilton.
Alison DaSilva, Executive Vice President of CSR/Purpose, will lead two conversations at SB’18. On Wednesday, June 6, DaSilva is facilitating an invite-only lunch session titled, “Purpose Isn’t Elitist: How Brands Can Right-Size Purpose for their Organizations.” During the session, executives from Ben & Jerry’s, Timberland and Mars will share their unique approach to Purpose and how they have brought it to life in authentic and compelling ways. The session will not only explore the successes and speedbumps of embedding Purpose into their organizations, but also how other companies can demonstrate and live their Purpose in a variety of ways. DaSilva will be joined by Chris Miller, Activism Manager at Ben & Jerry’s, Atlanta McIlwraith, Senior Manager of Community Engagement at Timberland, and Ian Knight, Global Sustainability Senior Manager at Mars, Inc.
Wednesday afternoon, DaSilva will also lead a session titled, “When Staying Silent is No Longer an Option: When and How to Stand Up for Social Injustices.” This session will outline how brands can address social justice issues in an authentic way that is in alignment with their business. DaSilva will share Cone’s four-step approach to evaluating if, when and how companies should engage on often divisive issues in real-time.
Whitney Dailey, Vice President of Marketing/Research & Insights, will be joining research experts at a roundtable titled, “The Good Life through the Lens of Consumer Preferences: Aspiration vs. Reality.” In this session, Dailey will share key insights from Cone’s newly released research being released on May 30.
Cone Invites Attendees to Taste the Difference of Beers Brewed with Purpose
To round out the conference, Cone will also host businesses and thought leaders at the “SB Gather Party” on Wednesday evening. At the event, participants will have the opportunity to taste a line of zero-waste beers crafted in partnership with Bridge Brewing, a Vancouver brewery focused on great-tasting craft beer that can boast being 99 percent waste-free. Cone and Bridge Brewing have partnered to create a Honey Pale Ale made exclusively for the event, in addition to three other zero-waste cask brews. Each beer uses repurposed waste ingredients from local Vancouver businesses that would have otherwise gone to landfill, such as bread, pineapple skins, cilantro stems and used tea bags to give the beers unique flavors while minimizing waste.
Cone (http://www.conecomm.com/ ) is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. We help organizations define their authentic Purpose, weaving it into the brand DNA to both grow the business and positively impact the world. Our deep subject matter expertise in Purpose Brand Strategy, CSR, Social Marketing, Social Impact and Brand Communications creates breakthrough work and unforgettable experiences to ignite action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We’ve been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.