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Cone Communications

For nearly four decades, we’ve helped organizations make a difference on critical social and environmental issues. It’s in our DNA.

Cone Communications

Cone Communications is tagged in 38 stories. Page 1 of 2.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

4 years ago - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.

Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

4 years ago - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.

Brands Large and Small on Driving the Change They Wish to See in the World
Brands Large and Small on Driving the Change They Wish to See in the World

4 years ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

4 years ago - First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

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Energy Building for Sustainable Brands '19 Detroit
Energy Building for Sustainable Brands '19 Detroit

4 years ago - Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit.

Scientific and Technological Breakthroughs are Transforming Global Brands
Scientific and Technological Breakthroughs are Transforming Global Brands

4 years ago - Mastercard, BanQu, Planet Labs sharing insights at SB’19 Detroit, June 3-6

Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

5 years ago -

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

5 years ago - ***“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today.***

New Tool Helps Companies Determine If, How to Engage on Divisive Issues
New Tool Helps Companies Determine If, How to Engage on Divisive Issues

5 years ago -

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Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

5 years ago -

Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business
Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business

5 years ago -

One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

5 years ago -

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

5 years ago -

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

5 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.

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BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

5 years ago -

Sustainable Brands Reveals Final Program Details for SB’18 Vancouver
Sustainable Brands Reveals Final Program Details for SB’18 Vancouver

5 years ago - Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions and workshops, and in the Activation Hub, the central networking and collaboration hub of the conference.

Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

5 years ago -

Cone Sponsors Sustainable Brands® Conference for Seventh Year
Cone Sponsors Sustainable Brands® Conference for Seventh Year

5 years ago -

2018 Promises to Further Raise the Sustainability Bar
2018 Promises to Further Raise the Sustainability Bar

5 years ago -

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Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

5 years ago -