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Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

1 month ago - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

2 months ago - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. The study, examining US consumer perceptions of the country’s top 200 companies, also finds that a purpose-driven approach to business is intrinsically linked to a company’s reputation.

New Tool Helps Companies Determine If, How to Engage on Divisive Issues
New Tool Helps Companies Determine If, How to Engage on Divisive Issues

3 months ago - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of

Survey: Americans Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
Survey: Americans Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

4 months ago - The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Yet, even as individuals may feel personally powerless — less than four-in-10 (38 percent) feel their actions can make a real difference — they do see companies as critical players in progress against climate change. 58 percent say that in the absence of government progress, companies should take the lead.

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One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

7 months ago - At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints. Brands taking a stand! By Lorraine Schuchart

Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious
Marketers, Neuroscientists Demystify the Conscious Consumer vs. the Consumer Unconscious

7 months ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.

Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

7 months ago - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.

Cone Sponsors Sustainable Brands® Conference for Seventh Year
Cone Sponsors Sustainable Brands® Conference for Seventh Year

8 months ago - Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends BOSTON (May 21, 2018) - For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

1 year ago - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

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Cone Communications Gives Companies a Lesson on How to Speak Gen Z
Cone Communications Gives Companies a Lesson on How to Speak Gen Z

1 year ago - Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying U.S. teens ages 13-19, examined Gen Z’s aptitude and attitudes toward company involvement in social and environmental issues – and how willing they are to stand up for causes they care about.

New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues
New Report Reveals 86% of US Consumers Expect Companies to Act on Social, Environmental Issues

1 year ago - A new study by Cone Communications adds to the body of work that links consumer shopping decisions to corporate values. The 2017 Cone Communications CSR Study examines consumer attitudes, perceptions and behaviors around corporate social responsibility, as well as if and how companies should stand up for social injustices.

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company
3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company

2 years ago - Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64 percent) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study. The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent (that’s a business case if we ever heard one).

Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments
Half of Employees Won't Work for Companies That Don’t Have Strong CSR Commitments

2 years ago - Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

Study: Millennials Are Strongest CSR Supporters in U.S.
Study: Millennials Are Strongest CSR Supporters in U.S.

3 years ago - Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online networks to amplify social and environmental messages.The 2015 Cone Communications Millennial CSR Study reveals that more than nine-in-10 Millennials would switch brands to one associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).

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As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF
As 2014 CSR Reports File In, Research Shows Companies Must Go Beyond a PDF

3 years ago - Only 17 percent of Americans say they have read a CSR report in the past 12 months, according to Cone Communications global researchAlthough 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the newly released 2015 Cone Communications/Ebiquity Global CSR Study. This gap presents a need for companies to innovate the ways they inform and engage consumers and other stakeholders of their progress against goals.

Cause vs. Purpose: What's the Difference?
Cause vs. Purpose: What's the Difference?

4 years ago - Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.")

Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One
Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

4 years ago - Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship to context-based sustainability.The day was dominated by a two-part, day-long session featuring market insights from top researchers. In part one, researchers from Shelton Group, GlobeScan, BBMG, Cone Communications and more shared their latest findings on customer attitudes and behavior, many of which not surprisingly still examined the stubborn gap between the two.

Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'
Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'

4 years ago - “What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the country involved an arcade machine, which runs on empty plastic Coke bottles instead of coins. Coke says the machine, called the “Happiness Arcade,” is meant to engage youth in the importance of recycling by making it fun. According to Coke’s blog, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game reminiscent of “Pong.”

Cone Communications Launches Tool to Measure CSR And Social Leadership
Cone Communications Launches Tool to Measure CSR And Social Leadership

5 years ago - Cone Communications has launched a social media and CSR product called the CSR SocialScore, which serves as a real-time snapshot of how a brand uses social media to inform and engage stakeholders.The Boston-based public relations and marketing agency says the product helps companies equally measure their ability to “inform” and “engage” stakeholders:Inform: This portion of the score looks at a company’s online CSR reporting and baseline CSR social media presence. Quantitative data is garnered through a variety of social media monitoring, research and analytics tools.

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13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends
13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

5 years ago - As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.

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