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Cone Communications

Cone Communications

For nearly four decades, we’ve helped organizations make a difference on critical social and environmental issues. It’s in our DNA.

Cone Communications is tagged in 38 assets. Page 1 of 2.
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Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More

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Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More

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Brands Large and Small on Driving the Change They Wish to See in the World

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More

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Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More

Article
Energy Building for Sustainable Brands '19 Detroit

Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit. ... View More

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Scientific and Technological Breakthroughs are Transforming Global Brands

Mastercard, BanQu, Planet Labs sharing insights at SB’19 Detroit, June 3-6 ... View More

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Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business le... View More

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'Purpose Premium' Found to Create Reputational Gains for Companies

“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More

Article
New Tool Helps Companies Determine If, How to Engage on Divisive Issues

In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individ... View More

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Survey: US Consumers Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Y... View More

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Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business

SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 ... View More

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One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies

At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multi... View More

Article
The Conscious Consumer vs. the Consumer Unconscious

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More

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Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

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BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential... View More

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Sustainable Brands Reveals Final Program Details for SB’18 Vancouver

Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions ... View More

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Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

Article
Cone Sponsors Sustainable Brands® Conference for Seventh Year

Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends BOSTON (May 21, 2018) - For the seventh year in a row, Cone, a Porter Novelli public relations and marketing ag... View More

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2018 Promises to Further Raise the Sustainability Bar

As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months ... View More

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Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’1... View More

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