Cone Communications
Cone Communications is tagged in 38 stories.
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4 years ago
- While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
4 years ago
- Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
4 years ago
- SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
4 years ago
- First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
4 years ago
- Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit.
5 years ago
- Mastercard, BanQu, Planet Labs sharing insights at SB’19 Detroit, June 3-6
5 years ago
- 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit
SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.
5 years ago
- “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today.
5 years ago
- In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of
5 years ago
- The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead.
Yet, even as individuals may feel personally powerless — less than four-in-10 (38 percent) feel their actions can make a real difference — they do see companies as critical players in progress against climate change. 58 percent say that in the absence of government progress, companies should take the lead.
5 years ago
- SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference
SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 in Philadelphia, PA.
5 years ago
- At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into how brands are finding unique ways to embed social and environmental purpose into all touchpoints.
Brands taking a stand!
By Lorraine Schuchart
5 years ago
- Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.
5 years ago
- Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.
5 years ago
- Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia.
More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life.
5 years ago
- Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions and workshops, and in the Activation Hub, the central networking and collaboration hub of the conference.
5 years ago
- Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.
5 years ago
- Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends
BOSTON (May 21, 2018) - For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.
5 years ago
- As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.
6 years ago
- Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life
SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.