Ford Motor Company and Zipcar, the world’s leading car-sharing network and largest provider of campus car sharing, today announced that as part of their long-standing collaboration, the companies will plant 20,869 trees on Saturday, April 29, through One Tree Planted as a result of their college Earth Month campaign.
Ford and Zipcar have been working together since 2011 offering a cost-effective and sustainable transportation solution on college campuses designed to reduce the demand for on-campus parking and decrease congestion and CO2 emissions.
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The college Earth Month campaign further encouraged the use of sustainable transportation on campus by committing to plant one tree for every reservation made in a Ford Zipcar, and an extra tree for students who carpooled and shared a picture using the hashtag #FordZipsters.
The campaign was open to over 500 college and university campuses with existing Zipcar programs from April 13-23. The resulting 20,869 trees will be planted through One Tree Planted, a non-profit on a mission to reforest the planet and provide education, awareness and engagement on the importance of trees. The trees will be planted in the Ochoco National Forest in Oregon as part of the McKay Creek Floodplain Reconnection Project.
Zipcar members can reserve any of the company’s more than 12,000 self-service vehicles across the globe, including a variety of Ford models, by the hour or day, including the cost of gas, maintenance and insurance. Drivers simply apply online, reserve once approved, then hit the road – returning the car to the designated parking spot when they’re done. Ford offers $10 off Zipcar’s annual student membership fee and one dollar off the hourly Ford Zipcar rate for college and university students, adding value for student Zipcar members.