Unlock New Opportunities for Thought Leadership with SB Webinars

GM Recycles 2 Million Flint Water Bottles into Fleece

DETROIT – General Motors is adding 2 million water bottles from Flint, Michigan residents into its Do Your Part water bottle recycling initiative. The company partnered with Schupan Recycling to collect the bottles. The plastic is washed, flaked and turned into fleece to make three products: Chevrolet Equinox V-6 engine covers, insulation for The Empowerment Plan coats for the homeless, and air filters for 10 GM plants.

DETROIT – General Motors is adding 2 million water bottles from Flint, Michigan residents into its Do Your Part water bottle recycling initiative. The company partnered with Schupan Recycling to collect the bottles. The plastic is washed, flaked and turned into fleece to make three products: Chevrolet Equinox V-6 engine covers, insulation for The Empowerment Plan coats for the homeless, and air filters for 10 GM plants.

The program engages a supply web of 11 organizations and reduces landfill waste. The resulting social impact contributes to the initiative’s progress and expansion.

GM supplier Filtration Services Group involved the N.E.W. Life Center in Flint to make air filter panels from the 9,000 square feet of fleece created since Do Your Part launched in April. After at-risk individuals participate in programs dedicated to employment preparation or life change, this nonprofit training center employs them to further develop their skills.

GM is donating enough insulation for The Empowerment Plan’s seamstresses — formerly homeless women — to make 6,500 coats that transform into sleeping bags that are given to those in need at no cost. The nonprofit trains their employees in lean manufacturing and teaches them soft and hard skills to propel them to bigger and better opportunities.

“We’re committed to proving to employers that formerly homeless people can be a skilled talent pool,” said Veronika Scott, founder and CEO of The Empowerment Plan. “The end product is more than a coat: It empowers women to take control of their lives and provides the path to long-term, sustainable jobs.”

Scott says GM’s insulation provides the warmth needed for the homeless to withstand cold nights. Each coat contains 31 water bottles. The GM Foundation also supports The Empowerment Plan, providing it with $220,000 since 2013.

An estimated 1.2 million bottles from five GM facilities throughout metro Detroit and Flint supplemented the significant volumes coming from the Flint community. The company recently added its Romulus Powertrain plant to the program. While many employees bring reusable water bottles to work, all of GM’s facilities provide water bottle recycling.

Employees at these Michigan sites know exactly what the bottles will become when they throw the bottles in the recycling bins.

“People want to do the right thing,” said John Bradburn, GM global waste reduction manager. “The Do Your Part recycling initiative is a way our employees and communities can connect their individual actions to broader social and environmental causes.”

Learn more about these water bottles’ transformation at doyourpart.gm.green.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
More Information

Related Stories

Beyond cardboard recycling PRESS RELEASE
Beyond cardboard recycling
MGM Resorts Signs Agreement to Expand Renewable Energy Use PRESS RELEASE
MGM Resorts Signs Agreement to Expand Renewable Energy Use
Wood coatings with intention PRESS RELEASE
Wood coatings with intention
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries PRESS RELEASE
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries
Eastman Naia™ team empowers future generation of sustainable fashion designers PRESS RELEASE
Eastman Naia™ team empowers future generation of sustainable fashion designers
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability PRESS RELEASE
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability