Press Release
Heineken Partners with Hack:
NYC for Waste Reduction

The average New Yorker throws out nearly 15 pounds of waste at home each week and another nine pounds of waste at work and in commercial establishments. A complex system collects, transports, and disposes of more than 6 million tons of waste annually. This represents an enormous impact on our neighborhoods, environment, and economy.

On October 27-29, 2017 HEINEKEN USA, the NYC Department of Sanitation, and 15 other organizations are partnering on Hack: Trash: NYC, a three-day hackathon challenge for developing innovative solutions for waste reduction in NYC.

Hack: Trash: NYC aims to support the NYC Department of Sanitation’s 0x30 Campaign, which has set the ambitious goal of sending zero waste to landfill by the year 2030. With this goal in mind, the theme of Hack: Trash: NYC is “Reuse.” Waste experts, designers, technologists, policymakers, lawyers, entrepreneurs, and more will come together in small teams to develop and pitch an innovative product, business model, service, policy, or education campaign that reduces waste and increases reuse in NYC.

Three winning teams will have the opportunity to pitch their innovation or idea to an investor roundtable and will receive cash prizes. The first-place winner will also have an opportunity to pitch their innovation or idea in the next Talk Trash City competition.

“HEINEKEN USA is proud to partner with Hack: Trash: NYC to help identify scalable solutions to NYC’s waste-generating problem,” said Stephanie Johnston, Director of Corporate Social Responsibility at HEINEKEN USA. “As part of our commitment to Brewing a Better World, we’re supporting cities like New York in becoming more sustainable for the long-term.”

More information on the event, including how to register, can be found on the Hack: Trash: NYC website.


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