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Press Release
Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality

We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the nation through our “Cities” program – which aims to make a positive and lasting impact on some of the best cities in America. (Last year’s campaign to save Miami Marine Stadium successfully led to the City of Miami approving a $45 million restoration budget!) This year we’ve found the perfect partnership with the Bruno Mars 24K Magic World Tour – which will offer fans sold-out concert tickets for supporting resourceful local projects.

Here’s how it works: we’re teaming up with Indiegogo again, but this time identifying 10 cool and unique projects across the country that are in development. This is where you come in: text CITIES to 88500 to get a direct link to Heineken’s custom Indiegogo page, check out the nominated projects, make a minimum donation to the project of your choice, and receive concert tickets to see four-time Grammy winner Bruno Mars bring his “Uptown Funk” to a town near you. It’s not every day you get to back an enterprising idea that will improve your city and score summer’s hottest concert tickets to boot.

Next Up: An Epic Cool Down

Jump into our +Pool partnership to help Heineken “Brew a Better World.” We’re helping +Pool bring their groundbreaking vision – the world’s first water-filtering, Olympic-size swimming pool that floats in the waters of New York City – closer to reality. The innovative pool will utilize and filter the very river water it floats in, allowing pool goers to essentially swim in pure, clean river water that meets both state and city standards. The pool’s design is an actual plus-sign, containing four pools in one – a children’s pool, a sports pool, a lap pool, and a lounge pool. We’ve proudly partnered with the Tribeca Film Festival to create a virtual reality film about this ambitious project and the history of New York’s waters, highlighting the need for clean, sustainable water sources.

How can you help? The answer is beer. Simply purchase Heineken’s limited edition aluminum New York bottles featuring the city’s iconic skyline. For every bottle purchased, Heineken will donate $1 to support +Pool. Supporting a sustainability initiative has never been easier to dive into.


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