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Press Release
Murphy-Goode Winery Redesigns Tasting Room for “Goode” Times with Inspiration from Sonoma County Roots

(Healdsburg, Calif.) – To better welcome visitors and showcase the fun, authentic and carefree spirit of its brand, Murphy-Goode has remodeled its tasting room, located just off the plaza in Healdsburg, CA. The design concept aimed to deliver the “essence” of a Sonoma County barn and include genuine Murphy-Goode elements from original winery owner, Tim Murphy; and, of course, to capture the spirit of humor and “goode” times, two key pillars for the brand.

“One of the important considerations in the redesign process, in addition to capturing the fun spirit of the brand, was to preserve the tasting room’s designation as LEED Gold certified,” said Katie Jackson, director of sustainability for Jackson Family Wines. “We know that our consumers are looking to brands to not only give back, but run their business with an eye on long term stewardship. Our tasting room, just like our vineyards and our winery, provide a way to show consumers firsthand how we’re operating with sustainability in mind.”

The main bar in the tasting room was redone with reclaimed barn wood, originally sourced from the Murphy family’s old barns in Jimtown, and other materials that were recycled and reused in the tasting room design. The Murphy-Goode tasting room was the first tasting room in Sonoma County to receive a LEED certification in 2008.

The new tasting room offers multiple spaces and opportunities for guests to kick back and create fun moments with friends, all while enjoying wine. A comfortable lounge with communal tasting tables encourages visitors to linger, in addition to an outdoor space for guests to enjoy the weather and wine on a sunny day. Here are some other ways Murphy-Goode plans to create memorable experiences for guests:

  • Challenge Buddies to a Game of Shuffleboard:
    The Murphy-Goode design team commissioned a company that makes custom shuffleboards. They created a custom-designed rustic wood shuffleboard that fits in perfectly with the barn-themed design. Check out Anthony (Tony) Nardi’s, of Custom Crafted Shuffleboards, unique work here.

  • Grab a Purple Feather Boa and Black Mustache: The team tasked A&A Studios, a Chicago-based company that specializes in refurbishing “found” photobooths, to find the perfect booth for the new tasting room. Owner Anthony Vizzari found the perfect one made by Auto-Photo US in Los Angeles, a Model-14 that was manufactured between 1960-1965.

The booth is authentic and operated by arcade tokens called “.882 tokens.” To capture the true authenticity of the photo booth, it dispenses photos in black and white and color and offers up fun props including purple feather boas, the brand’s signature color, and black mustaches on a stick.

For visitors and locals alike looking to let loose, come visit the new tasting room today located at 20 Matheson St., Healdsburg, CA. For a peek at the new digs, visit Murphy-Goode’s blog.


Located in the beautiful and acclaimed Alexander Valley region of Sonoma County, Murphy-Goode is a family-owned winery known for award-winning California wines from Sauvignon Blanc and Chardonnay to Pinot Noir, Zinfandel and Cabernet Sauvignon. Founded by Tim Murphy, Dale Goode and David Ready, Sr. in 1985 and now part of Jackson Family Wines, Murphy-Goode believes in great wines and good times with family and friends. The winery is proud to support Operation Homefront and its work with wounded warriors and the families of service members.


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