PepsiCo and Tops Friendly Markets are partnering with Feed the Children today to provide 800 families in need with a week's worth of food and essentials – enough supplies to fill two large semi-trucks. The event kicks off at 11 a.m. at Parking Lot 40, 1650 Lake Avenue.
"We know families are beginning to prepare for a new school year and we want to help them get off to a great start by providing for some of their needs," said Bonnie Keith, account manager, west New York, PepsiCo's Frito-Lay division. "Families should never have to wonder where their next meal is coming from and we're proud to continue our partnership with Feed the Children and Tops Friendly Markets to help the great people of Rochester."
Each qualifying recipient, previously identified by Catholic Family Center, will be given:
- one 25-pound box of nonperishable food items
- one 10-pound box of personal-care items
- one box of AVON products
- One 20-count Frito-Lay Smart Mix snacks
- One 20-count Frito-Lay Baked & Popped Mix snacks
- Quaker Chewy Granola Bars
- Quaker Standard Oats
- Quaker Breakfast Flats
- Lipton Iced Tea
- Produce and nonperishable food items provided by Tops Friendly Markets
"Tops is committed to eradicating hunger in the communities we serve. We're thrilled to partner with our friends at PepsiCo and Feed the Children on this initiative. The way we see it, we're simply neighbors helping neighbors," said Andrew Brocato, director, community relations, Tops Friendly Markets.
This is the third annual event PepsiCo, Tops Markets and Feed the Children have hosted in the Rochester community, where 32 percent of the population lives below the poverty line. Similar events will be hosted in other major U.S. cities throughout the remainder of the year.
"Catholic Family Center is grateful to be working once again with PepsiCo, Feed the Children, and our neighbors at Tops Markets. Together, these partners are truly providing vital nourishment for both body and mind to some of our city's most vulnerable families and children," said Marlene Bessette, CEO, Catholic Family Center.