SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Press Release
Shaw to Co-Host 5-City Workshop Series for Sustainability Thought Leaders

Shaw Industries Group, Inc. (Shaw), alongside the Cradle to Cradle Products Innovation Institute, BuildingGreen, Google, and several others, will host a national workshop series entitled

Shaw Industries Group, Inc. (Shaw), alongside the Cradle to Cradle Products Innovation Institute, BuildingGreen, Google, and several others, will host a national workshop series entitled “Built Positive: Help Build What’s Next.” Scheduled for Atlanta, Washington, D.C., New York, Chicago, and San Francisco in early November, many at local Google offices, the three-hour interactive workshops will bring together sustainability thought leaders in the built environment to help identify new opportunities to add value to their projects while bringing project values to life.

Facilitated by Nadav Malin, president of BuildingGreen, the high-energy sessions will explore design methodologies, material health programs, product and systems innovations, and a new definition of waste. Attendees will investigate and develop concepts for design, use, disassembly, and reuse that are fundamental to creating positive material flows and realizing positive outcomes for people, planet, and business.

Designing for Circularity-Friendly Behaviors

Join us as leaders from BBMG and REI examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.

Participants will:

● Discover emerging concepts in the sustainably built environment, including circular economy, buildings as material banks, material passports, health, wellness, and Cradle to Cradle.

● Learn to translate a client’s commitment to developing innovative, market-leading projects into a new value model for positive impact.

● Explore how materials and products designed with Cradle to Cradle principles form the basis for success in the design of circular systems.

● Bridge theories of positive impact with professional practice toward systemic change with bottom line impact.

Workshop participants will receive 3 AIA, IDCEC, and GBCI continuing education credits. A networking reception will follow each session.

The Built Positive Education Series will be held in five cities on the following dates:

November 7, 1:30-4:30 p.m. (reception to follow)
Shaw Contract & Steelcase Showroom
1555 Peachtree St. NE, #150, Atlanta, GA

Washington, D.C.
November 8, 1:30-4:30 p.m. (reception to follow)
Google Washington, D.C.
25 Massachusetts Ave. NW, Washington, DC

New York City

November 10, 1:30-4:30 p.m. (reception to follow)
Google New York
76 Ninth Ave., New York, NY

November 14, 1:30-4:30 p.m. (reception to follow)
Google Chicago
320 N. Morgan, Chicago, IL

San Francisco
November 16, 1:30-4:30 p.m. (reception to follow)
Google San Francisco
345 Spear St., San Francisco, CA

The workshop is being offered free of charge. Pre-registration is required. Participants can learn more and sign up at

About Shaw Industries

Shaw Industries Group, Inc. offers a diverse portfolio of carpet, hardwood, laminate, resilient, tile & stone flooring products, synthetic turf and other specialty items for residential and commercial markets worldwide via its brands Anderson, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, Tuftex and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. The company employs more than 20,000 associates with offices; R&D, manufacturing, warehousing and distribution locations; product showrooms; and/or salespeople throughout the U.S., as well as Australia, Brazil, Canada, Chile, China, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information, visit

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the publicly available Cradle to Cradle Certified™ Product Standard and Material Health Certificate, which provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made while providing consumers, regulators, employees, and industry peers with a clear, visible, and tangible validation of a manufacturer’s ongoing commitment to sustainability and to their communities. The Institute educates and empowers manufacturers of consumer products to become a positive force for society and the environment, helping to bring about a new industrial revolution. The continual improvement quality standard was gifted to the Institute by William McDonough and Michael Braungart (Cradle to Cradle: Remaking the Way We Make Things, The Upcycle) after more than 20 years of private development with some of the world’s leading brands.

About BuildingGreen

BuildingGreen combines information with insight, convening conversations and generating knowledge to help building-industry professionals and policy makers improve the environmental performance, and reduce the adverse impacts, of buildings. BuildingGreen offers information resources and consulting services to help professionals design and build construction projects from a whole-systems perspective and take an integrative design approach that minimizes ecological impact and maximizes economic performance. Publications are not supported by advertising, so their sole responsibility is to the reader.