Press Release
Sustainable Brands Announces 2012 SB Innovation Open Finalists

Top Eight Sustainability and Socially-conscious Start-ups Selected to Compete in SBIO Finals to Decide Next Great Sustainable Brand at SB’12 Conference in San Diego CA, June 4 – 7

SAN FRANCISCO, May 22, 2012 – Sustainable Brands ‘12 today announced the eight finalists for its Sustainable Brands Innovation Open (SBIO) competition. Several leading sustainability and socially-conscious start-ups competed to win the privilege of contending for the grand prize in front of the more than 1,000 attendees at the Sustainable Brands 2012 Conference June 4-7 in San Diego. SBIO’s eclectic board of judges, including executives from Recyclebank, PRé North America, Inc, Unilever, Target and a number of other sustainability business leaders, examined entrants’ proposals to establish the first seven finalists. To determine the eighth finalist, SBIO partnered with GOOD Maker, an online production of GOOD Magazine that enables organizations to generate, promote, support, and implement innovative ideas for social change.

The 2012 SBIO finalists include:

AgriLab Technologies

• Bike and Park
• KeyWifi LLC
• Eco Filtro
• PlanetReuse Marketplace
• Solar Mosaic
• The Mutual
• Sea Level (GOOD Maker Winner)

The eight finalists will receive free admission to the SB’12 conference where they will have the chance to network with and pitch to over 1,000 sustainable brand business leaders, including a global live-stream audience. At the conference, finalists will present their company’s offering to a group of social and sustainable investors, executives from leading companies, top brand consultants and their peers. The winning company will be awarded a free pass to SB’13, consultancy time with investors, designers and communications professionals and other prizes and perks to be revealed at the conference. More importantly, the winner will receive significant visibility, strategic support and recognition from this influential community of brand and thought leaders.

“Innovation is about imagination and action and plays a critical role in the sustainability revolution,” said KoAnn Vikoren Skrzyniarz, Founder/Chief Catalyst of Sustainable Brands, ”SBIO is a chance for sustainability and socially-conscious entrepreneurs to stand out from the crowd, win the support of business leaders and grow into full-blown sustainable brand game-changers.”

SBIO will showcase a diverse range of companies that all contribute to positive change, giving them a platform to showcase themselves and build a network of supporters that can accelerate their path to market. For those investors or investment funds inside larger companies, SBIO is the ideal place to get in on the ground floor with some of the most interesting and effective new business models, products and services.

The SBIO finals will take place between 4:45 and 5:30 p.m. PST on Wednesday, June 6 during the Sustainable Brands Conference in San Diego, CA.

About Sustainable Brands

Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders, online and live events, a robust resource library, peer-to-peer learning groups, E-learning, and a set of solutions providers for corporate brand and sustainability professionals, social entrepreneurs and the eco-system of supporting value partners. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is a production of Sustainable Life Media located in San Francisco CA.