Press Release
Sustainable Brands Set to Debut Innovative Model for Conference Collaboration

SAN FRANCISCO, April 27, 2017Sustainable Brands® is evolving the concept of the traditional conference expo into a collaborative environment packed with tools, solutions and breakthrough ideas to be generated on the spot by the attending crowd. The Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in Downtown Detroit, will bring together 2,000 insightful change makers, entrepreneurs and leading companies to collaborate on reshaping the global economy.

‘Redefining the Good Life’ is the focus of SB’17 Detroit. Pavilions inside the Activation Hub will feature company and product level brands that are committed to work toward transforming their market sectors in partnership with their stakeholders in ways that better support a changing view of the ‘Good Life’ of tomorrow. For the first time, formal content will be scheduled within the pavilions, including presentations on the front end of innovation by sector thought leaders. Additionally, Innovation Labs will run daily in each pavilion to tap the wisdom of the crowd for new design principles that brands can use to close the gap between shifting societal aspirations and the ways brands might profitably deliver to them. These facilitated discussions will be led by some of the top sustainable brand innovation consultancies, including BBMG, Futerra, Forum for the Future, SustainAbility, and others.

The Activation Hub pavilions for SB'17 Detroit include:

The Activation Hub at SB’17 Detroit will run Monday, May 22ndnd through Thursday, May 25th at the Cobo Center in Downtown Detroit. Passes for the Activation Hub can be purchased on the registration page at www.SB17Detroit.com. Registration is now open.For more information about the Activation Hub and for companies with breakthrough ideas, tools and technologies that support business success in sustainability, email [email protected] or call 415.626.2212.

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