Unlock New Opportunities for Thought Leadership with SB Webinars

Toyota Trialling Hydrogen-Fuelled Vehicles in Australia

Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it.

The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure.

When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.

Toyota believes hydrogen-fuelled vehicles are more viable than electric ones — and it has brought three of its Mirai models to Australia to prove it.

The Mirai is already on sale in Europe, Japan and California and uses an on-board fuel cell to convert hydrogen into electricity. The small demonstration fleet will be accompanied by a portable refuelling station, which will allow the company to tour the vehicle around the country for maximum exposure.

When the Mirai’s hydrogen supply is running low, it can be fully refuelled in a matter of minutes — a stark contrast to the longer charging times of most electric vehicles. The Mirai can also travel roughly 500km before needing a refill.

Appealing as the vehicles will be to customers, it will likely be a number of years before they’re commercially available. Dave Buttner, the President of Toyota Australia, explains that the country doesn’t yet have the infrastructure to support a large-scale rollout of hydrogen fuelled cars.

"This will take time to develop so it is imperative that we take a whole of industry approach so that we can move these plans along as quickly as possible,” he said.

"Fuel cell technology is expected to play a key role in the future and we do not want Australians to miss out on this.”

Other manufacturers currently trialling commercial hydrogen fuelled vehicles include Hyundai, Audi and Honda. The Toyota Mirai test fleet will be in Australia for the next three years.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

Related Stories

Beyond cardboard recycling PRESS RELEASE
Beyond cardboard recycling
MGM Resorts Signs Agreement to Expand Renewable Energy Use PRESS RELEASE
MGM Resorts Signs Agreement to Expand Renewable Energy Use
Wood coatings with intention PRESS RELEASE
Wood coatings with intention
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries PRESS RELEASE
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries
Eastman Naia™ team empowers future generation of sustainable fashion designers PRESS RELEASE
Eastman Naia™ team empowers future generation of sustainable fashion designers
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability PRESS RELEASE
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability