How do you challenge entrenched patterns of consumption and disposal while growing a fashion business at the same time? Join thinkPARALLAX for a conversation with the founder of MUD Jeans, the upstart Dutch “circular denim” brand that is tearing down the idea that sustainability or the circular economy can’t be fashionable.
thinkPARALLAX Chief Strategy and Creative Guusje Bendeler sits down with Bert Van Son, CEO and founder of MUD Jeans, in the streets of Amsterdam to talk about MUD’s disruptive “lease a jeans” business model, the challenges of taking an eco-conscious lifestyle brand mainstream, what he’s learned in MUD’s first four years, and what he hopes the future holds for the fashion industry.
Each episode of thinkPARALLAX’s Think & Drink features an informal conversation with a brand that is using sustainability to transform their industry and the world around them. Join us as we discuss successes, failures, and the lessons they’ve learned while pushing boundaries with sustainability.
[video:https://vimeo.com/183011189 width:500 height:300]
For more information visit, http://www.thinkparallax.com/perspectives/
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Sustainable Brands Staff
Published Nov 1, 2016 12pm EDT / 9am PDT / 4pm GMT / 5pm CET