Published 9 years ago.
About a 5 minute read.
Today, Timberland released its 2013 CSR Report, which reports the company’s progress against four key pillars identified as priorities for the brand: product, climate, factories and service. From closing in on its one millionth volunteer service hour to increasing the use of recycled, organic or renewable materials in its products, Timberland reports highlights the following areas:PRODUCT
Today, Timberland released its 2013 CSR Report, which reports the company’s progress against four key pillars identified as priorities for the brand: product, climate, factories and service. From closing in on its one millionth volunteer service hour to increasing the use of recycled, organic or renewable materials in its products, Timberland reports highlights the following areas:
“As a brand, Timberland evaluates itself against the positive impacts we can make on the world,” said Timberland president Patrik Frisk. “Environmental stewardship, which is our heritage, is a huge part of this — but we are also pleased with the progress we made last year within our factory communities, our sustainable supply chain and through community service projects. Of course, we always strive to do better, and our goal is to raise the bar and create even deeper impact in 2014.”
Given Timberland’s vision of being the largest, most sustainable outdoor lifestyle brand on earth, a key area of focus for 2014 will be continuing to innovate on the product side, increasing its use of recycled, organic and renewable materials across all categories, while also delivering the versatile styling today’s consumers demand. Timberland will also continue to identify opportunities to enrich the lives of its factory workers and communities; just last month, the brand partnered with Planet Water to install two water towers in the Dominican Republic, providing much-needed clean drinking water to thousands of local workers and community members.
“The push to create sustainable impacts across our business and the communities in which we operate around the world is deeply engrained in Timberland’s strategic vision,” added Frisk. “Putting our values into action is never siloed and is never a one-off. As we grow as a brand, in my eyes that creates more opportunity for us to do more good. I extend my thanks to our teams and business partners worldwide who, with their service and commitment, have helped make this vision a reality.”
As admirable as Timberland’s progress toward social and environmental sustainability is, it’s got some stiff competition from Patagonia for the title of most sustainable outdoor lifestyle brand. Not only does the company use responsible materials, it promotes responsible consumption: Patagonia encourages its customers to extend the life of their clothing, rather than buy new; and its Responsible Economy campaign calls on consumers and businesses to rethink disposability for more effective resource allocation.
Published Apr 10, 2014 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST