Published 8 years ago.
About a 6 minute read.
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.
Hailing from Australia, England, and the United States, the latest insights into customer reactions to brands’ sustainability promises were shared here by top global market research agencies. Each expert presented their latest and most relevant data, which was followed by mini Q&A sessions with the audience. The workshop focused on dissecting methodologies, gleaning insights, and identifying knowledge gaps — and shared a wealth of valuable intelligence. Here are each researcher’s highlights:
Simon Mainwaring — Founder & Author, We First
Rosie Warin — CEO, Global Tolerance
Join us for a transformational experience at SB Brand-Led Culture Change — May 8-10 in Minneapolis. This event brings together hundreds of brand leaders eager to delve into radical lifestyle shifts and sustainable consumer behavior change at scale. The trends driving cultural acceleration are already underway, and you can be at the forefront of this transformative movement.
Andy Last — Co-Founder & CEO, Salt
Raphael Bemporad — Founding Partner & Chief Strategy Officer, BBMG
Nick Liddell — Director of Strategy, Dragon Rouge
Whitney Dailey — Supervisor: CSR Insights & Intel, Cone Communications
Maria Reddin — Strategy Lead, GOODcorps
Mark Rossolo — Global Director of Public Affairs, UL Environment
The overarching takeaway: Whether we characterize it as purpose, goodness, or sustainability — we must leverage every touch point of our brands. Only then will we convert intention into action and will our consumer base become partners for creating the change we want to see in the world.
Published Jun 1, 2015 7pm EDT / 4pm PDT / 12am BST / 1am CEST