Unlock New Opportunities for Thought Leadership with SB Webinars

Marissa Rosen

Founder @ Climate Social

Marissa Rosen is tagged in 16 assets.
Slides
Research insights series: Consumer preferences and behaviors

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Slides
Research insights series: Consumer preferences and behaviors

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Article
How a Fancy Pancake Helped Save The Bay: Lessons for Giving Tuesday

The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sp... View More

Article
Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
Inspiring Consumers – and Companies – to Make Healthier Choices

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Article
SB’17 Detroit, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration

Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local... View More

Article
SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'

Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman ... View More

Article
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon

We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. ... View More

Article
How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions

On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collabor... View More

Article
Philips, Dell, ASU Discuss How to Fill Existing Gaps in Shift Toward Circular Business Models

This #SB15sd Wednesday afternoon session on the circular economy convened a frank and open discussion about what is working, and what isn’t, when it comes to tweaking existing business ecosystems to accommodate circular models. Panelists compared n... View More

Article
How to Navigate the Sea of Sustainability Messages, Claims and Labels

On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More

Article
How UL Environment Is Helping Industry Develop Credible Claims Around Product Chemical Safety

On Tuesday evening, I had a chance to speak with Dr. Angela Griffiths, Director of the UL Environment Advisory Services group in the Activation Hub at SB ’15 San Diego. She shared with me the newest research and recommended best practices for asses... View More

Article
How to Influence National Public Policy: Updates and Lessons from Proactive Brands

Tuesday afternoon’s session led by Anne Kelly, Senior Director of Policy at Business for Innovative Climate and Energy Policy (BICEP), shed light on how corporations influence public policy and government regulation in support of a sustainable econ... View More

Article
How the World's Biggest Brands Should Communicate Sustainability on Social Media

Matthew Yeomans spoke to a packed house on Tuesday morning, sending the message that social media can no longer be seen as a tactic; it is a fundamental way of doing business — as is sustainability.Yeomans, founder of Sustainly, is a writer and con... View More

Article
How to Get Beyond the Choir in Sustainability Conversations

In the words of John Ehrenfeld: “Sustainability is the possibility of human and other life flourishing on the earth forever.” But how many conversations actually lead to flourishing? A workshop on Monday afternoon, day one of SB ’15 San Diego, ... View More

Article
Researchers Share Latest Consumer Insights, Strategies for Converting Intention to Action

“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market ob... View More

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