Marissa Rosen
Founder
Climate Social
How a Fancy Pancake Helped Save The Bay: Lessons for Giving Tuesday
Marketing and Comms / The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sponsored donations. - 3 years ago
Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag
Product, Service & Design Innovation / Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into the supply chains, test kitchens, labels and apps behind good food. What’s on your label? How marketing affects food & farming By Marissa Rosen - 5 years ago
Inspiring Consumers – and Companies – to Make Healthier Choices
Behavior Change / Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen - 5 years ago
SB’17 Detroit, Day 3: Show, Don’t Tell; Trust vs Truth, and Transformational Collaboration
Business Case / Learning from Detroit: Designing a More Diverse, Prosperous and Equitable Economy by Mara Slade Image credit: TechTown In an afternoon panel packed with Detroit leaders, we heard firsthand how they are working in human-centered ways to grow the local economy and support Detroit entrepreneurs. - 6 years ago
SB'17 Detroit, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
Walking the Talk / Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman - 6 years ago
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon
Walking the Talk / We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. - 6 years ago
Philips, Dell, ASU Discuss How to Fill Existing Gaps in Shift Toward Circular Business Models
The Next Economy / This #SB15sd Wednesday afternoon session on the circular economy convened a frank and open discussion about what is working, and what isn’t, when it comes to tweaking existing business ecosystems to accommodate circular models. Panelists compared notes on attempts to create new models, highlighted existing gaps, and discussed their visions for potential solutions. - 8 years ago
How to Navigate the Sea of Sustainability Messages, Claims and Labels
Marketing and Comms / On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel.org is a filter for information about the social and environmental attributes of a product or service. Two years in the making, this user-friendly and interactive tool promises to be helpful for decision-making for sustainable purchasing and procurement for consumers and businesses alike. - 8 years ago
How UL Environment Is Helping Industry Develop Credible Claims Around Product Chemical Safety
Chemistry, Materials & Packaging / On Tuesday evening, I had a chance to speak with Dr. Angela Griffiths, Director of the UL Environment Advisory Services group in the Activation Hub at SB ’15 San Diego. She shared with me the newest research and recommended best practices for assessing product health risks associated with chemical content. - 8 years ago
How to Influence National Public Policy: Updates and Lessons from Proactive Brands
Leadership / Tuesday afternoon’s session led by Anne Kelly, Senior Director of Policy at Business for Innovative Climate and Energy Policy (BICEP), shed light on how corporations influence public policy and government regulation in support of a sustainable economy. - 8 years ago
How the World's Biggest Brands Should Communicate Sustainability on Social Media
Marketing and Comms / Matthew Yeomans spoke to a packed house on Tuesday morning, sending the message that social media can no longer be seen as a tactic; it is a fundamental way of doing business — as is sustainability.Yeomans, founder of Sustainly, is a writer and consultant with 20 years’ experience writing and editing at major publications. In his 10 years of advising companies’ online communication strategies, he authored the Social Media Sustainability Index and became one of the UK’s first social media consultancies. - 8 years ago
How to Get Beyond the Choir in Sustainability Conversations
Marketing and Comms / In the words of John Ehrenfeld: “Sustainability is the possibility of human and other life flourishing on the earth forever.” But how many conversations actually lead to flourishing? A workshop on Monday afternoon, day one of SB ’15 San Diego, addressed the ever-present problem of “preaching to the (sustainability) choir.” - 8 years ago