Published 4 years ago.
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Image: The Savory Institute
Research aims to demonstrate economic and environmental gains for sustainable ranching practices. The systems-based research project focuses on 12 interrelated topics — including soil carbon and water, greenhouse gas emissions, and livestock wellbeing and resilience.
The VF Foundation (the charitable arm of VF Corporation) and
the Timberland® and Wrangler® brands today announced $150,000 in grants
to researchers at seven US universities — including Arizona State University
and Michigan State University — that are conducting the first comprehensive
research into regenerative ranching practices.
Through this multi-year, interdisciplinary research, teams will evaluate if
regenerative ranching yields meaningful improvements by comparing its impacts
with those of continuous ranching practices. Initial, isolated studies of
are promising, indicating these techniques could lead to significant
environmental, social and economic benefits.
Ranchers and farmers who use regenerative ranching practices mimic the natural
movement of herd animals by intensively
dense cattle herds in relatively small areas before moving them to other
similarly-sized areas. Such grazing allows for more rest and regrowth of the
grasses not in use, which can lead to better food for livestock and healthier
soil, as these grasses pull carbon out of the atmosphere and store it in the
ground. In theory, this makes the land more productive with greater resistance
to both drought and heavy rain.
“The Wrangler brand was born out of the American West way of life, so it is
important to us to support farmers and ranchers in the challenges they face such
as land productivity, development pressures, and loss of
said Tom Waldron, Global Brand President for Wrangler. “Whether it’s funding
research or building new supply chains, we’re proud to improve the lives of
people who make their living off the land.”
The systems-based research project focuses on 12 interrelated topics — including
soil carbon and water, greenhouse gas emissions, and livestock wellbeing and
resilience. Of interest to both Timberland and Wrangler is the farmer wellbeing
portion of the study, which focuses on the aspects of ranching that are likely
to yield financial benefits for
potentially leading to rapid adoption and future scale. This robust
socio-economic study will be linked with the ecological data gathered to provide
a holistic view of the social and environmental opportunities.
The Timberland and Wrangler brands are also working to pilot a leather supply
chain based on traceable hides from US farms using regenerative practices, with
the goal to launch product collections incorporating leather from this supply
chain in 2020.
“As we look to the future, one key element of Timberland’s sustainability
strategy is moving beyond minimizing negative impact to strategically create
social and environmental benefits within our supply chain,” said Jim Pisani,
Global Brand President for Timberland. “We’ve only begun to truly understand the
environmental, economic, social and humane benefits of regenerative grazing. We
are energized by the prospect of a net-positive leather source, and incredibly
proud to be leading the way in supporting this important research.”
Published May 8, 2019 11am EDT / 8am PDT / 4pm BST / 5pm CEST