Circular Economy Circular Economy

Building a Circular Economy:
How Ford, Novelis Created a Truly Closed Loop for Automotive Aluminum

With approximately 9 billion people in the world today, society consumes and discards more and more each year, with no signs of slowing down. Culturally, we’ve begun to embrace and adopt recycling as a solution to our modern waste habits and an opportunity to keep designing, using and producing recyclable materials. But what if those recyclable materials are not in fact being recycled? Well, then we’re right back where we started, aren’t we?

By John Gardner | Published 9 years ago | About a 4 minute read

With approximately 9 billion people in the world today, society consumes and discards more and more each year, with no signs of slowing down. Culturally, we’ve begun to embrace and adopt recycling as a solution to our modern waste habits and an opportunity to keep designing, using and producing recyclable materials. But what if those recyclable materials are not in fact being recycled? Well, then we’re right back where we started, aren’t we?

Certain material types and laminates are now proving prohibitively expensive or environmentally marginal to recycle in many countries. As a result, these materials are still winding up in landfills, perpetuating the problem. Even products that do make it through the recycling process often wind up being downcycled due to loss of quality or value in the next-generation product. These materials are only recyclable once, maybe twice, and then they, too, wind up in landfills.

In fact, very few products today are both highly recyclable and made of high recycled content, and even fewer have high end-of-life collection. As manufacturers and product-producing brands, it’s our responsibility to ensure what we’re putting into the marketplace is being processed and actually recycled as planned. That’s where closed-loop recycling comes in.

Novelis has been producing aluminum for the automotive industry for more than 40 years, but only recently have we been able to form such a truly integrated partnership as we have with Ford Motor Company. This partnership has enabled us to collaborate and build an infrastructure that is ensuring Ford’s automotive aluminum is recycled in a truly closed loop, recreating the same automotive sheet again and again and again.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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To be honest, it wasn’t an easy undertaking. Ford gutted its entire Dearborn manufacturing facility to make the switch from steel to a more sustainable, lightweight aluminum, and Novelis constructed brand-new automotive aluminum production lines and new recycling infrastructure to process the return scrap. We even collaborated on the design of a unique fleet of trucks to deliver Novelis aluminum to Dearborn for stamping and pick up the return scrap for closed-loop recycling back at Novelis.

Novelis and Ford also have been collaborating on the design of the vehicles themselves, using aluminum alloys that accept higher amounts of recycled content and planning with end-of-life recycling in mind.

What does this all mean for the business? Not only does recycling aluminum require 95 percent less energy to produce and generate 95 percent fewer greenhouse gas emissions, but also it provides Novelis with more supply chain security by having a regular inbound supply of scrap for recycling back into the marketplace. For Ford, it means less embedded carbon in its products, but more importantly, it means a vehicle that is 700 pounds lighter than its predecessor, resulting in best-in-class fuel economy, towing and payload, faster acceleration, enhanced handling and braking responsiveness, and a five-star safety rating.

Next week at Sustainable Brands ’15 San Diego, I’ll dive in deeper on this partnership and its results with Carrie Majeske, Associate Director of Global Sustainability Integration at Ford, and how the closed-loop recycling model is setting a new standard for recycling in our respective industries and beyond.