Apple Unveils Ambitious Plans to Use Only Renewable, Recycled, Conflict-Free Materials

In its annual Environmental Responsibility Report, tech giant Apple has revealed ambitious new plans to develop a closed-loop model for its supply chain. To achieve this goal, the world’s second largest smartphone producer will focus on using only renewable resources and recycled materials and eliminating conflict materials from its value chain.

“Traditional supply chains are linear. Materials are mined, manufactured as products and often end up in landfills after use. Then the process starts over and more materials are extracted from the earth for new products. We believe our goal should be a closed-loop supply chain, where products are built using only renewable resources or recycled material,” Apple states in the report.

“We are also challenging ourselves to one day end our reliance on mining altogether.”

To achieve these goals, the company has already tapped artificial intelligence — a robot called “Liam” — to aid in the disassembling of products and recovery of components that can be recycled. And through its Apple Renew recycling program, the company hopes to encourage more consumers to return products to be recycled and made into new equipment.

Apple is also researching ways to reuse materials such as aluminum to reduce reliance on virgin conflict materials and production techniques that put increasing pressure on the environment. For the iPhone 7, Apple managed to reduce the amount of aluminum used to make the phone’s enclosure by 27 percent over its iPhone 6 model, and has transformed aluminum enclosures on the iPhone 6 into Mac mini computers. The company has already transitioned to using 100 percent recycled tin for the main logic board of the iPhone 6S and is exploring ways to recover cobalt from lithium-ion batteries.

Despite these successes, Apple admits that there is still a long way to go.

“We’re actually doing something we rarely do, which is announce a goal before we’ve completely figured out how to do it,” said Lisa Jackson, Apple’s VP of Environment, Policy and Social Initiatives. “We still have a long way to go and a lot to learn, but we’re making tremendous progress.”

More Stories

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.