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Waste Not
Sustainable Surf, MAFIA Bags Launch Sustainable Daypack Made Entirely from Waste

Sustainable Surf, a nonprofit focused on protecting ocean health, has teamed up with Swiss designer Yves Béhar and MAFIA Bags, a Bay Area-based brand making bags and backpacks from upcycled sails, to create an urban adventure bag that supports the local community and diverts valuable resources from landfill.

Collaborating with Béhar and MAFIA, Sustainable Surf created the Deep Blue Bag, a superlight technical daypack made from upcycled spinnaker sails, climbing ropes from Yosemite Valley and wetsuit/dry suit material. The bag features a slew of functional features — such as a water-resistant wet pocket, weather-proof zippers and external gear loops — geared at enhancing and enabling people’s connection to the outdoors and the ocean. There’s even a padded laptop/tablet pocket that makes the bag ideal for everyday urban adventuring. Striking the ultimate balance of form, function and sustainability, the daypack demonstrates that high-quality products can be made from waste and recycled materials.

All of the profits from the Deep Blue Bag will be donated to Sustainable Surf to support its Waste to Waves program, which reimagines waste as a resource by finding new ways for waste material to be made into new products with innovative partners. Past projects have included turning wetsuits into yoga mats with Suga Mats, styrofoam packaging into new surfboards with Marko Foam and wine corks into surfing traction pads with ReCork.

Sustainable Surf is running a Kickstarter campaign until 26 December, where people can get in early on the Deep Blue Bag. The bag is set to launch in early 2018 and will retail for $200.

3 Key Insights to Support Carbon-Labeling Ambitions

The SB Socio-Cultural Trends Research, conducted in partnership with Ipsos, tracks the changing drivers and behaviors of consumers around the intersection of brands and sustainable living. Our latest report explores how brands can maximize the impact of their sustainability efforts by approaching carbon-label strategies through the lens of consumer perceptions — learn more in SB’s Q4 Pulse highlights report.


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