Published 3 years ago.
About a 4 minute read.
Image: Thousand Fell
Newcomer Third Mind elevates men’s footwear in more ways than one; while a first-of-its-kind recycling service from Thousand Fell, TerraCycle and UPS ensures your sustainable sneaks won’t end up in a landfill.
Image credit: Third Mind
Third Mind — a California-based sustainable men’s
footwear brand that’s out to modernize men’s dress shoes, launched earlier this
year — has already expanded its line of shoes that perform like a sneaker, look
like dress shoes and don't harm the environment.
Created by former Native Shoes exec Steve Hamel, the startup has introduced a
penny loafer into its line of responsibly engineered lace-ups and wing tips for the
holidays. The Gene loafer — named for Singing in the Rain actor Gene Kelly
— is ultra-lightweight, eliminates odors, and is made from sustainable materials
Outsoles made with 30 percent recycled rubber from tires
Clarino® TirreninaTM — a non-woven microfiber leather that replaces
animal leather and gives Third Mind shoes durability, stretch, and recovery
for the ultimate shoe performance. The company says Clarino Tirrenina is
used because of the solvent-free manufacturing process, reduction of water
waste by 70 percent, and reduction of CO2 emissions by 35 percent
NatureTex® — a lining material made from 100 percent recycled water
bottles. The strobel and inside board of Third Mind shoes contain 70 percent
recycled materials. Of that 70 percent, 80 percent is from recycled plastic
water bottles and the rest is from recycled post-industrial materials
Third Mind says it has an extensive approval process for selecting suppliers
that provide parts for manufacturing — which requires fair wages, renewable
energy programs, and pollution-eliminating programs. The company also conducts
rigid quality-control tests on each products, including being vetted for harmful
chemicals before it can be taken to market.
Image credit: Thousand Fell
Last week, recyclable footwear brand Thousand
Fell announced it had teamed up
with UPS and
TerraCycle on an innovative
sneaker-recycling program. The launch is part of a two-year partnership between
Thousand Fell and TerraCycle, which together have been working to create
at-scale recycling solutions for footwear — retail’s largest waste-producing
The nationwide program offers customers an easy and accessible way to recycle
their sneakers — through the expansive network of UPS Store locations and UPS
authorized partners such as Staples. Customers can now bring their prepaid,
labeled packages containing their sneakers to any of these 14,400 locations to
be shipped directly back to TerraCycle for recycling; and in exchange, Thousand
Fell will issue a credit of $20 towards a future purchase.
Launched last year, the New York-based brand has been a pioneer in circular
— by shunning leather in favor of other materials such as natural recycled
rubber, castor beans, coconut husks, sugar cane and quartz for its ‘full circle
footwear’ designs. Its line started with white lace-up and slip-on sneakers for
men and women, which co-founder Stuart Ahlum has called the “perfect product
to put on a closed-loop system.”
In addition to using alternative materials, Thousand Fell has tasked itself with
getting product back from customers while responsibly maintaining carbon
footprint and cost, and breaking down the returned products so that the
materials could be reused in new sneakers. Through this partnership, Thousand
Fell is empowering customers to join them in building a zero-waste future, while
giving them full visibility and the ability to track their footwear’s life
Through the new program:
• Thousand Fell is using UPS’s reverse logistics program for recycling
returns and freight, which they can build and scale together over time,
while keeping their carbon footprint as low as possible.
• Customers can drop off prepaid, labeled packages containing their
sneakers at any of UPS’s 14,400 nationwide UPS Store locations or UPS
authorized partners, such as Staples, so the sneakers may be shipped back to
TerraCycle for recycling. Customers can download their shipping labels
• TerraCycle and Thousand Fell are also working on a closed-loop
solution where old sneakers will be reintegrated into the supply chain to
make new sneakers.
• Thousand Fell customers can create an account and register their
sneakers once received, so that they can initiate free recycling when
they’re ready — either at one of the in-person drop-off locations or by
shipping them back directly to TerraCycle. Customers will also be able to
see their entire purchase history and track the personal carbon footprint
for their sneakers through ThousandFell.com.
*Traditionally 97 percent of all shoes end up in landfills. 300 million shoes
head to landfill in the U.S. alone every year, after less than just 1 year of
Published Nov 3, 2020 1pm EST / 10am PST / 6pm GMT / 7pm CET