80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, “What’s the point?” At this troubling tipping point, how can brand leaders rethink their approach to sustainability to stay relevant to the next generation, while building resilience for a world in flux? Join GlobeScan and BBMG to learn the results of a brand-new USA poll from March 2025. Gain global insights into next generation consumer trends--from the role of sustainability to DEI--plus five principles for sustainable brand leadership that can help win back Gen Z.