As Founding Partner and Chief Strategy Officer of BBMG, Raphael unites branding, sustainability and innovation to help organizations unleash shared value.
An expert in brand strategy, CSR/cause marketing and public affairs, Raphael is a passionate champion for a new approach to branding that’s driven by participation, collaboration, shared values and mutual relationships.
He has directed recent branding and marketing programs for clients such as Eileen Fisher, Johnson & Johnson, MillerCoors, Samsung, Target and Fair Trade USA.
Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis (D-Houston), and as press secretary for U.S. Congressman Lloyd Doggett (D-Texas).
Raphael received his BA in Philosophy with honors from the University of Texas at Austin. He currently sits on the Board of Directors for Social Venture Network and READ Global.
Raphael Bemporad is tagged in 7 stories.
Marketing & Communications /
Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common.
Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose.
So, what’s the problem?
- 7 years ago
Innovation & Technology /
On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.”
- 8 years ago
Innovation & Technology /
The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?
- 9 years ago
Innovation & Technology /
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:
- 10 years ago