BBMG

‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

2 months ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.

Technology at Its Tipping Point: A Design Manifesto for Humanity

9 months ago - Today, we are at a confluence of three global tipping points.

New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’

9 months ago - For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attributes alone. Creating lust, craving or desire for sustainability requires a deep understanding of the core human emotions that drive action, and a knowledge of how to reliably elicit these emotions in a market setting.

2018 Promises to Further Raise the Sustainability Bar

10 months ago - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.

Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

10 months ago - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

11 months ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.

The Key to Authentic Engagement: Purpose Metrics that Matter

1 year ago - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Brand Purpose in Divided Times: 4 Strategies for Brand Leadership

1 year ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?

SB'17 Detroit Highlights, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'

1 year ago - Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman

Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?

1 year ago - SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose.

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

1 year ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit

1 year ago - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.

SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'

2 years ago - The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.

Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty

3 years ago - Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.

Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2

3 years ago - On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.”

Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

3 years ago - Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes and behavior.

Global Brand Innovation Leaders Gather for Sustainable Brands ’15 London

3 years ago - Sustainable Brands® pan-European conference SB’15 London begins today at the Beaumont Estate in Windsor. Nearly 400 business executives across diverse industry sectors and from 30+ countries are convening today through November 18th to collaborate and demonstrate how brands are transforming sustainability-led initiatives into profitable business outcomes.

Five Human Aspirations That Hold the Future for Brands

3 years ago - We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.

Plenaries Explore Myriad Approaches to Creating 'Abundance Without Waste' on #SB15sd Day 3

3 years ago - Raphael Bemporad, Founding Partner and Chief Strategy Officer at BBMG, kicked off Wednesday’s SB ‘15 San Diego plenaries by anchoring the day’s conversation in the human story. As the day’s moderator, he asked attendees to wonder what it would mean to design brands for humans — not merely consumers — through a lens of “abundance without waste” and set the stage for plenary discussions focused on design, innovation and leadership.

#SB15sd Workshop Explores Engaging, Equipping Key Players to Solve Food Waste at Scale

3 years ago - On the opening afternoon of SB ’15 San Diego, a much-anticipated workshop on reducing food waste — featuring Sally Uren, Chief Executive of Forum for the Future, and Raphael Bemporad, Chief Strategy Officer for BBMG — provided an interactive and enthusiastic forum on the subject, engaging audience members from all sectors for both personal and professional reasons.Bemporad began by reminding everyone that to make lasting change we need a better understanding of the human heart as it relates to sustainability and particularly food.

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