Sponsored Webinars
Tuesday, 24 July 2018
Pull Factor Project: Shifting Culture Towards Sustainable Living
BBMG
Technology at Its Tipping Point: A Design Manifesto for Humanity
7 months ago - Today, we are at a confluence of three global tipping points.
New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’
7 months ago - For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attributes alone. Creating lust, craving or desire for sustainability requires a deep understanding of the core human emotions that drive action, and a knowledge of how to reliably elicit these emotions in a market setting.
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
8 months ago - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
1 year ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?
SB'17 Detroit Highlights, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
1 year ago - Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
1 year ago - SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose.
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
2 years ago - The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
2 years ago - Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
3 years ago - On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.”
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
3 years ago - Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes and behavior.
Five Human Aspirations That Hold the Future for Brands
3 years ago - We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.
Plenaries Explore Myriad Approaches to Creating 'Abundance Without Waste' on #SB15sd Day 3
3 years ago - Raphael Bemporad, Founding Partner and Chief Strategy Officer at BBMG, kicked off Wednesday’s SB ‘15 San Diego plenaries by anchoring the day’s conversation in the human story. As the day’s moderator, he asked attendees to wonder what it would mean to design brands for humans — not merely consumers — through a lens of “abundance without waste” and set the stage for plenary discussions focused on design, innovation and leadership.
#SB15sd Workshop Explores Engaging, Equipping Key Players to Solve Food Waste at Scale
3 years ago - On the opening afternoon of SB ’15 San Diego, a much-anticipated workshop on reducing food waste — featuring Sally Uren, Chief Executive of Forum for the Future, and Raphael Bemporad, Chief Strategy Officer for BBMG — provided an interactive and enthusiastic forum on the subject, engaging audience members from all sectors for both personal and professional reasons.Bemporad began by reminding everyone that to make lasting change we need a better understanding of the human heart as it relates to sustainability and particularly food.
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
4 years ago - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?
Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One
4 years ago - Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship to context-based sustainability.The day was dominated by a two-part, day-long session featuring market insights from top researchers. In part one, researchers from Shelton Group, GlobeScan, BBMG, Cone Communications and more shared their latest findings on customer attitudes and behavior, many of which not surprisingly still examined the stubborn gap between the two.
5 Tips on Branding for Good from Successful Social Entrepreneurs
4 years ago - Just because you're doing good work as a social entrepreneur doesn't mean you get to skip on the more commercial parts of running a business. Your good story isn't enough to grab customers and create more impact, you need to build a good brand. Every other month, brand innovation firm BBMG hosts Five x 5, a social innovation workshop designed to help five startups with their most pressing brand-related challenges. Five teams of planners, strategists, creatives, and entrepreneurs donate their time and expertise to delve into each challenge and then share insights and concepts before the networking continues.
Bottle This: Treeson's Answer to Plastic Bottle Waste
4 years ago - Carlton Solle grew up in Marin County, surrounded by the beauty of the Bay Area. But it wasn’t until he spent time in Costa Rica that he saw natural beauty contaminated — beaches overgrown with garbage floating downstream. In response, he founded Treeson and created a Kickstarter campaign to raise launch funds.
The Dish on 'Clean Plates' (Or What You Don’t Know About Healthy Eating)
4 years ago - As part of our ongoing series of conversations with interesting people making the world a better place, BBMG welcomed to our studio Jared Koch, the author and co-founder of Clean Plates: A Guide to the Healthiest, Tastiest and Most Sustainable Restaurants.
Recipe for a Healthy Beauty Industry: Tata Harper on How Her Line Changes the Paradigm
4 years ago - One of the most well-known and loved eco-friendly beauty brands out there, Tata Harper has made a mark on the beauty industry with one eye on sustainability and the other on consumer health and wellness. Hailing from her organic farm in Vermont, Harper’s ingredients are all sustainably sourced and her products as close to “farm-to-medicine cabinet” as you can get. We talked with Harper about how she disrupts — and in some cases elevates — standards for production in the beauty industry.What makes your farm "sustainable"?
Umicore: How Sustainability-Driven Innovation Transformed a Failing Mining Company Into a Materials Tech Power Player
4 years ago - Umicore’s ranking as #1 on the 2013 Global 100 index of most sustainable companies was met with healthy skepticism by social justice advocates and environmental purists. The company’s history as Union Minière du Haut Katanga created devastation that Umicore will need to continue to remedy at a hefty price tag.