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Tuesday, 24 July 2018
Pull Factor Project: Shifting Culture Towards Sustainable Living
BBMG
We unite deep human insight with breakthrough strategy and fearless creative to help organizations re-invent their categories, mobilize movements on issues that matter and commercialize brand purpose to fuel business success with humanity at the center.
We are strategic creatives and creative strategists, culture experts and design thinkers on a mission to build brands that are relevant to a new generation and resilient for the fast, transparent and volatile world we live in today.
We believe humans deserve better brands, purposeful organizations, deeper connections, more empathy, more wonder and loads of honesty. Because when you get right down to it, humans don’t really need brands – brands need humans.
SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
5 months ago - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
5 months ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
5 months ago - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit
5 months ago - Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit.
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
9 months ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
Technology at Its Tipping Point: A Design Manifesto for Humanity
1 year ago - Today, we are at a confluence of three global tipping points.
New Collaboratory Forming to Strengthen Sustainability ‘Pull Factor’
1 year ago - For more information or to engage in the collaboratory, contact Sustainable Brands. Sustainability can often feel like a selling point that we push onto consumers; only a small portion of brands are truly sought out for their sustainability attributes alone. Creating lust, craving or desire for sustainability requires a deep understanding of the core human emotions that drive action, and a knowledge of how to reliably elicit these emotions in a market setting.
2018 Promises to Further Raise the Sustainability Bar
1 year ago - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
1 year ago - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
1 year ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.
The Key to Authentic Engagement: Purpose Metrics that Matter
1 year ago - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
2 years ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?
SB'17 Detroit Highlights, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
2 years ago - Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman
Aspiration & Advocacy: How Can Lululemon Help Redefine the Good Life?
2 years ago - SB’17 Detroit is bringing thousands of sustainability professionals together this week to ask one question - what is the role of business in fostering and creating the Good Life? On Day 1 of the conference, BBMG and Lululemon explored this question with a group of curious, passionate sustainability professionals. Using BBMG’s methodology, we all became designers for a few short hours to develop programs and promotions that would authentically connect with the brand’s consumers and enable both to live their purpose.
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
2 years ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
2 years ago - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
3 years ago - The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
3 years ago - Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
3 years ago - On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.”
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
3 years ago - Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes and behavior.