Raphael Bemporad
Founding Partner
BBMG
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails... View More
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
Looking Around the Corner: Five Trends Shaping Sustainable Brands in 2012
A few weeks ago, we had the opportunity to grab lunch with our good friend, renowned business guru Bob Bloom, to seek his advice as we looked ahead to the New Year. ... View More
