The August gathering of the Consumer Research & Insights Learning Circle brought together SB Members across functions to discuss Say Less, risk more: Sustainability silence is undermining trust, a new report from 3BL, TriplePundit, and Glow.
The report made a clear argument for continuing sustainability and social impact messaging despite political headwinds, asserting that consumers’ minds have not changed and they still look for data and consistency on sustainability and social impact initiatives from brands. The Learning Circle group discussed the merits and alternative interpretations of this data, and collaborated on potential resources to evaluate the ROI of sustainability messaging.