Adidas

This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More
Fashion for Good Unveils 15 Startups Future-Fitting Fashion Industry
The Fashion for Good-Plug and Play Accelerator has revealed the names of the 15 startups selected to participate in its third edition, which kicks off today. ... View More
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials. ... View More
Trending: New Apparel Industry Commitments Push New Textiles Economy Forward
Fashion and textile industry heavy-hitters are heeding the Ellen MacArthur Foundation’s recent call for a New Textiles Economy with the rollout of new agreements and action plans that consider the full life cycle of garments. ... View More
The Future of Brand Impact and How It’s Measured
The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes. ... View More
ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability
Chemicals management continues to go mainstream, with sporting goods manufacturer ASICS Corporation and chemical company Stahl joining the growing body of brands, manufacturers and chemical suppliers to achieve bluesign® system partner status. ... View More
Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials
PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the deve... View More
How Companies ‘Seeing Goldmines in Landfills’ Are Refashioning Textiles
Want to subvert the traditional apparel supply chain? You must possess a “little bit of craziness,” according to Giulio Bonazzi, CEO and president of Aquafil, an Italian company that transforms abandoned fishing nets and castoff bits of carpet in... View More
Apparel, Textile Industry Giants Unite Around SDGs at 2017 Textile Sustainability Conference
Big news has been rolling out of the Textile Exchange 2017 Textile Sustainability Conference near Washington, D.C. this week, providing evidence of the major paradigm shift taking place in the apparel and textile industry. ... View More
Trending: Pro-Ocean Orgs Use YouTube, Video Games, Fashion to Educate Consumers About Marine Plastics
Eight million tons of plastic trash find their way into the world’s oceans every year. If this trend continues, there could be more plastic than fish in the sea by 2050 according to the Ellen MacArthur Foundation. Considerable action is required to... View More
adidas, Arizona State University Unite to Shape the Future of Sport
Over the years, adidas and Arizona State University (ASU) have emerged as leaders in the sustainability movement as a result of groundbreaking innovations, education and outreach programs and thought-provoking campaigns designed to solve global susta... View More
Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency
Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental... View More
Adidas Uses Light, Oxygen to Revolutionize Additive Manufacturing, Sports Industry
Just days after Reebok announced plans to introduce a plant-based, compostable shoe later this year, Adidas has launched a new piece of performance footwear featuring midsoles crafted with light and oxygen. ... View More
New Benchmark Finds M&S, Nestlé, Unilever Leading on Human Rights
The first-ever public ranking of corporate human rights performance launched today, seeking to highlight the moral and commercial advantages for companies with a strong human rights record. ... View More
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will ... View More
#BusinessCase: How Companies Are Redefining the Source of Business Value
According to a new Pure Strategies study, several billion was earned in 2015 from the sustainability efforts of 153 survey respondents, signaling a new way of defining sources of business value. Taking inspiration from sustainability’s positive per... View More
New Benchmarks, Empowerment Program Aim to Eradicate Worker Exploitation in Apparel Supply Chains
Growing concerns over the environmental and social impacts of the footwear and apparel industry have kickstarted efforts to create more transparent and ethical supply chains and practices, but there is still a significant amount of work to be done, a... View More
Trending: BioSteel, Self-Healing Protective Fabrics Among Latest Innovations Revolutionizing Textiles
Hot on the heels of its release earlier this month of the world’s first football and running performance products made from upcycled marine plastic waste, adidas continues its journey toward revolutionizing materials with the unveiling of the world... View More
Experts Gather to Discuss Financial Benefits of Sustainability at New Metrics ‘16
SAN FRANCISCO, November 14, 2016 – Members of the Sustainable Brands® community gather in Boston, MA to kick off the 6th annual New Metrics conference. Nearly 300 global senior executives across diverse sectors are convening today through Nov 16t... View More
adidas, Parley Unveil First Performance Apparel, Footwear Made from Ocean Plastic
Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste, recovered via Parley’s interception and cleanup operations in... View More

