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This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

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Corporate Knights Unveils Its 2015 Picks for the 100 Most Sustainable Corporations
Corporate Knights Unveils Its 2015 Picks for the 100 Most Sustainable Corporations

9 years ago - Corporate Knights (CK), the Canadian corporate sustainability reporter, has published its 10th annual Global 100 Index, which attempts to rank the 100 Most Sustainable Corporations in the World.This year marked the first that the Global 100 Index fell behind its benchmark. From its birth in February 2005, through to December 31, 2014, it delivered a return of 90.76%, lower than its benchmark, the MSCI All Country World Index, which returned 96.98%. CK has attributed this to the rising US dollar, since 81 percent of Global 100 companies traded in non-US denominated currencies, versus only 50 percent in the MSCI Index.

REI, adidas, Timberland and More Commit to Sourcing Down Responsibly
REI, adidas, Timberland and More Commit to Sourcing Down Responsibly

9 years ago - Six more global brands have committed to the Textile Exchange’s Responsible Down Standard (RDS). The adidas Group, Black Diamond, Kathmandu, NAU, REI and Timberland have agreed to bring certified, responsible down to the marketplace.

'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

9 years ago - Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."

Water Risk Prompting a New Wave of Innovation
Water Risk Prompting a New Wave of Innovation

9 years ago - What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and risk.I realize that water is hardly the usual domain of expansive, fun, free thinking. But, it should be. What if instead of boring (but essential) lists of what to do to assess water risk, the innovation part was clear?

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IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan
IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

9 years ago - Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, Novelis, Levi Strauss, Unilever and Nestlé.

Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report
Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report

9 years ago - Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respectively, with Panasonic in fifth place — same as last year.

adidas Partners with bluesign, Commits to Additional Best Practices in Chemical Management
adidas Partners with bluesign, Commits to Additional Best Practices in Chemical Management

9 years ago - Today, the adidas Group announced a strategic partnership with bluesign technologies to further drive sustainable solutions in the Group’s global supply chain.bluesign technologies is the well-established world leading provider of assessment tools for positive chemistry in the textile industry. The bluesign® system, focused on screening and managing chemical input at supplier level, brings multiple benefits such as the more responsible use of resources, the effective management of restricted substances, as well as the elimination of hazardous chemicals in the supply chain.

adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back
adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back

9 years ago - Last week, Greenpeace Germany released a report indicting adidas, Nike and Puma for producing gear for the upcoming 2014 FIFA World Cup in Brazil that contains hazardous chemicals. The watchdog group unveiled the results after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances.

Greenpeace Chastising Brands for Toxic World Cup Gear
Greenpeace Chastising Brands for Toxic World Cup Gear

9 years ago - With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances.

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adidas Details Progress on Supplier Audits, Sustainable Materials Use in 2013
adidas Details Progress on Supplier Audits, Sustainable Materials Use in 2013

10 years ago - In 2013, adidas issued 66 warning letters to suppliers across 14 countries, and terminated nine manufacturing agreements for social and environmental non-compliance, according to the footwear company’s 2013 Sustainability Progress Report, Fair Play, an annual overview of achievements and challenges as well as a progress update on its 2015 sustainability targets.

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

10 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

adidas Weaving Pharrell's Bionic Yarn Into New Originals Collection
adidas Weaving Pharrell's Bionic Yarn Into New Originals Collection

10 years ago - On Thursday, adidas announced a long-term partnership with recording artist and producer Pharrell Williams on a new adidas Originals line of shoes and apparel. The first adidas Originals x Pharrell Williams products will debut this summer.Details of the collaboration are being kept tightly under wraps, but a teaser video released Thursday provides a glimpse:"Working with an iconic brand like adidas is such an incredible opportunity,” Williams said. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn."

adidas, M&S, IKEA Among Brands Making Great Strides to Source Slave-Free Cotton
adidas, M&S, IKEA Among Brands Making Great Strides to Source Slave-Free Cotton

10 years ago - The Responsible Sourcing Network (RSN), a nonprofit dedicated to ending human rights abuses associated with the raw materials found in everyday products, today released a new report, Cotton Sourcing Snapshot: A Survey of Corporate Practices to End Forced Labor. The report includes survey results and ratings of 49 companies in the apparel and home goods industries reflecting steps companies are taking to identify risks and establish procedures to prevent cotton from Uzbekistan picked with forced labor from entering their supply chains.

Report: Sustainable Sourcing Driving Major Market Growth
Report: Sustainable Sourcing Driving Major Market Growth

10 years ago - Private sector sourcing commitments from companies such as Unilever, Coca Cola, Starbucks and Home Depot are driving major market growth for sustainable commodities, according to the State of Sustainability Initiatives (SSI) Review 2014.Once thought of as instruments primarily tailored for niche markets, voluntary sustainability standards such as Fairtrade, Rainforest Alliance and Organic are gaining traction in mainstream markets. The trend towards mainstreaming of sustainability standards is strongest among newer sector-specific initiatives that explicitly target mainstream markets.

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New Video Highlights adidas' New Attention to Pattern Efficiency
New Video Highlights adidas' New Attention to Pattern Efficiency

10 years ago - adidas has announced new advances in how it develops key apparel ranges to reduce waste while maintaining performance and style. Both the Running and adidas by Stella McCartney teams have worked to change the way they make patterns to increase the efficiency of their new product ranges by reducing fabric waste.The company created a short animation, in collaboration with Big Animal Productions, to highlight this conscientious new design and production process:

Westpac Banking Tops Corporate Knights' 2014 Global 100 Index
Westpac Banking Tops Corporate Knights' 2014 Global 100 Index

10 years ago - Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the Global 100 index has come to be a widely followed analysis of corporate sustainability; companies named to the Global 100 are the top overall sustainability performers in their respective industrial sectors.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

10 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing
New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing

10 years ago - Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.

IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields
IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields

10 years ago - In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Representing an estimated $1.024 trillion USD in revenue, 136 brands and companies have now signed the "Company Pledge Against Forced Child and Adult Labor in Uzbek Cotton," according to the Responsible Sourcing Network.

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SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

10 years ago - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.