Adidas

This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

Adidas is tagged in 88 assets. Page 4 of 5.

Article

Stakeholder Trends and Insights

Corporate Knights Unveils Its 2015 Picks for the 100 Most Sustainable Corporations

Published on January 26, 2015

About a 3 minute read

Corporate Knights (CK), the Canadian corporate sustainability reporter, has published its 10th annual Global 100 Index, which attempts to rank the 100 Most Sustainable Corporations in the World.This year marked the first that the Global 100 Index fel... View More

Article

Supply Chain

REI, adidas, Timberland and More Commit to Sourcing Down Responsibly

Published on January 22, 2015

About a 3 minute read

Six more global brands have committed to the Textile Exchange’s Responsible Down Standard (RDS). The adidas Group, Black Diamond, Kathmandu, NAU, REI and Timberland have agreed to bring certified, responsible down to the marketplace. ... View More

Article

Marketing & Communications Marketing & Communications

'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

Published on January 20, 2015

About a 4 minute read

Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More

Article

Consumer Behavior Change

Water Risk Prompting a New Wave of Innovation

Published on December 29, 2014

About a 4 minute read

What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and ris... View More

Article

Collaboration & Co-Creation

IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

Published on December 3, 2014

About a 4 minute read

Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, N... View More

Article

Stakeholder Trends and Insights

Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report

Published on June 24, 2014

About a 3 minute read

Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More

Article

Materials & Packaging Materials & Packaging

adidas Partners with bluesign, Commits to Additional Best Practices in Chemical Management

Published on June 11, 2014

About a 3 minute read

Today, the adidas Group announced a strategic partnership with bluesign technologies to further drive sustainable solutions in the Group’s global supply chain.bluesign technologies is the well-established world leading provider of assessment tools ... View More

Article

Materials & Packaging Materials & Packaging

adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back

Published on May 28, 2014

About a 4 minute read

Last week, Greenpeace Germany released a report indicting adidas, Nike and Puma for producing gear for the upcoming 2014 FIFA World Cup in Brazil that contains hazardous chemicals. The watchdog group unveiled the results after testing 33 items includ... View More

Article

Materials & Packaging Materials & Packaging

Greenpeace Chastising Brands for Toxic World Cup Gear

Published on May 23, 2014

About a 3 minute read

With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper ... View More

Article

Supply Chain

adidas Details Progress on Supplier Audits, Sustainable Materials Use in 2013

Published on April 16, 2014

About a 2 minute read

In 2013, adidas issued 66 warning letters to suppliers across 14 countries, and terminated nine manufacturing agreements for social and environmental non-compliance, according to the footwear company’s 2013 Sustainability Progress Report, Fair Play... View More

Article

Circular Economy Circular Economy

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

Published on April 1, 2014

About a 11 minute read

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More

Article

Products and Design

adidas Weaving Pharrell's Bionic Yarn Into New Originals Collection

Published on March 28, 2014

About a 2 minute read

On Thursday, adidas announced a long-term partnership with recording artist and producer Pharrell Williams on a new adidas Originals line of shoes and apparel. The first adidas Originals x Pharrell Williams products will debut this summer.Details of ... View More

Article

Supply Chain

adidas, M&S, IKEA Among Brands Making Great Strides to Source Slave-Free Cotton

Published on February 21, 2014

About a 3 minute read

The Responsible Sourcing Network (RSN), a nonprofit dedicated to ending human rights abuses associated with the raw materials found in everyday products, today released a new report, Cotton Sourcing Snapshot: A Survey of Corporate Practices to End Fo... View More

Article

Supply Chain

Report: Sustainable Sourcing Driving Major Market Growth

Published on February 5, 2014

About a 2 minute read

Private sector sourcing commitments from companies such as Unilever, Coca Cola, Starbucks and Home Depot are driving major market growth for sustainable commodities, according to the State of Sustainability Initiatives (SSI) Review 2014.Once thought ... View More

Article

Products and Design

New Video Highlights adidas' New Attention to Pattern Efficiency

Published on February 4, 2014

About a 2 minute read

adidas has announced new advances in how it develops key apparel ranges to reduce waste while maintaining performance and style. Both the Running and adidas by Stella McCartney teams have worked to change the way they make patterns to increase the ef... View More

Article

Marketing & Communications Marketing & Communications

Westpac Banking Tops Corporate Knights' 2014 Global 100 Index

Published on January 22, 2014

About a 3 minute read

Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More

Article

Innovation & Technology Innovation & Technology

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

Published on January 21, 2014

About a 9 minute read

At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More

Article

Marketing & Communications

New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing

Published on January 15, 2014

About a 3 minute read

Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More

Article

Supply Chain

IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields

Published on October 14, 2013

About a 3 minute read

In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Represen... View More

Article

Supply Chain

SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

Published on October 3, 2013

About a 3 minute read

Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg... View More

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