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This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

Adidas

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Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion
Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion

6 years ago - Since the “Detox My Fashion” campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production.

Of Top Cotton Users, Over 75% ‘Appear to Do Virtually Nothing’ on Cotton Sustainability
Of Top Cotton Users, Over 75% ‘Appear to Do Virtually Nothing’ on Cotton Sustainability

6 years ago - More sustainable cotton has become more widely available thanks to collaborations such as the Better Cotton Initiative (BCI) and other programs focused on minimizing the use of highly hazardous pesticides, improving working conditions, addressing biodiversity issues, and reducing water consumption in cotton agriculture.

Gatekeepers to Gateways: Trade Associations Key to Gaining Ground in Industry Sustainability
Gatekeepers to Gateways: Trade Associations Key to Gaining Ground in Industry Sustainability

7 years ago - The recent launch of the UN’s Sustainable Development Goals and the commitment last month of over 170 countries to the Paris climate agreement illustrate global consensus regarding the sustainability issues we need to tackle to put society and the planet on a secure path.

Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?

7 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?

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adidas Launches Latest Sustainability Report, New Strategy Aimed at Protecting Power of Sport
adidas Launches Latest Sustainability Report, New Strategy Aimed at Protecting Power of Sport

7 years ago - Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report. Rooted in the company’s core belief that sport has the power to change lives, the Strategy translates the Group’s sustainability efforts into tangible goals and measurable objectives through 2020.

How a Partnership with Parley for the Oceans Is Driving Engagement at adidas
How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

7 years ago - Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be learning about plastic pollution and what they could do to help from Parley for the Oceans educators, and it was sure to be a unique experience.

COP21: adidas, Parley Unveil Latest Innovation, Call on Industry to Collaborate on Sustainable Solutions
COP21: adidas, Parley Unveil Latest Innovation, Call on Industry to Collaborate on Sustainable Solutions

7 years ago - Today, at the “Parley Talks” at COP21, adidas and Parley for the Oceans showcased their latest footwear concept, the 3D-printed Ocean Plastic shoe midsole, to demonstrate how the industry can rethink design and contribute to stop ocean plastic pollution.

How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands
How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands

7 years ago - The final morning plenary at SB ’15 London brought together a handful of popular household brands with some established and up-and-coming industry innovators, all of which pulled back the curtain on key success factors for bringing sustainability into their business strategy.

Adidas Kicks Microbeads to the Curb
Adidas Kicks Microbeads to the Curb

7 years ago - Athletics brand adidas will end the use of microbeads in its body care products by January 1, 2016. With the help of its license partner Coty, adidas has outpaced body care industry giants in eliminating the plastic beads from their products.

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adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods
adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods

7 years ago - Today, adidas announced Sport Infinity, the sportswear giant’s plan for a new breed of sporting goods that will never be thrown away. Instead, football (soccer) players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D “super-material.” Every gram of sportswear, including the boots of Argentine soccer star Leo Messi, will be broken down to be remolded again in a waste-free, adhesive-free process that gives consumers more scope for personalization than ever before.

Why a Circular Economy Is Key to Sustainable Development (and Why Business Must Lead the Way)
Why a Circular Economy Is Key to Sustainable Development (and Why Business Must Lead the Way)

7 years ago - This post is part of a series produced by The Huffington Post, "What's Working: Sustainable Development Goals," in conjunction with the United Nations' Sustainable Development Goals (SDGs). The proposed set of goals will be the subject of discussion at the UN General Assembly meeting on Sept. 25-27, 2015 in New York; they cover 17 key areas of development — including poverty, hunger, health, education, and gender equality, among many others.

Climate Week: Climate Neutral Now, RE100 Initiatives Recruit Fortune 500 Companies
Climate Week: Climate Neutral Now, RE100 Initiatives Recruit Fortune 500 Companies

7 years ago - Two initiatives for reducing businesses’ impacts on the environment have attracted globally recognized brands this week at Climate Week NYC.On Tuesday, the United Nations (UN) announced a new initiative to help businesses and individuals reduce their carbon footprints, Climate Neutral Now. An online platform will facilitate the measurement, reduction, and offset of greenhouse gas (GHG) emissions.

This Bio-Knit Shoe Will Be as Easy to Recycle as Plastic Bottles
This Bio-Knit Shoe Will Be as Easy to Recycle as Plastic Bottles

7 years ago - A new shoe based on textile biomimicry promises easy recycling and soft, robust textures with a single heat-treated material and 3D printers.Designer Amno Liao from the Royal College of Art in London has created the Bio-Knit shoe, which is knitted on a 3-D knitting machine and then treated to harden its various parts. Heat is used to change the stiffness of the threads, so a semi-rigid heel and sock-like textures are produced from the same material. Creating a shoe without composites, as most footwear contains, will dramatically reduce recycling costs.

adidas, Parley for the Oceans Unveil First Footwear Made from Upcycled Ocean Waste
adidas, Parley for the Oceans Unveil First Footwear Made from Upcycled Ocean Waste

7 years ago - This week at the United Nations headquarters, adidas celebrated its new partnership with Parley for the Oceans by showcasing the first innovative footwear concept born from the collaboration.Parley for the Oceans brings together creators, thinkers and leaders to raise awareness about the disastrous state of the oceans and to collaborate on promising projects that can protect and conserve them. As a founding member, adidas supports Parley for the Oceans in its education and communication efforts and its Ocean Plastic Program that aims to end the rampant plastic pollution of the oceans.

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adidas Partners to Help End Ocean Destruction, Releases Sustainability Progress Report
adidas Partners to Help End Ocean Destruction, Releases Sustainability Progress Report

8 years ago - Today, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty and fragility of the oceans and to collaborating on projects that can end their destruction. Together, the organizations will implement a long-term program that builds on three pillars: communication and education; research and innovation; and direct actions against ocean plastic pollution.

Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability

8 years ago - Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new Style Director in a groundbreaking collaboration across a series of sustainability-focused projects. The strategic partnership is grounded in the shared values of Williams and Woolworths.

adidas Group Exceeds 2014 Better Cotton Target
adidas Group Exceeds 2014 Better Cotton Target

8 years ago - Today, the adidas Group announced that in 2014, it sourced more than 30 percent of all of its cotton as Better Cotton, exceeding the originally planned 25 percent target. This marks the sportswear giant’s highest volume of sustainable cotton use to date. The Better Cotton used in 2014 was predominantly sourced from farmers located in India, Pakistan and Brazil.

Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'
Documentary Looks at Innovations, Sustainable Practices in Fashion That Could Become 'The Next Black'

8 years ago - The Next Black, a documentary that explores how out-of-the-box thinking and more conscious design are shaping the future of our clothes, had its first screening in Brooklyn earlier this week. The event kicked off a weeklong exhibit at the BF+DA about the growing intimacy between technology and fashion.

REI, adidas, Timberland and More Commit to Sourcing Down Responsibly
REI, adidas, Timberland and More Commit to Sourcing Down Responsibly

8 years ago - Six more global brands have committed to the Textile Exchange’s Responsible Down Standard (RDS). The adidas Group, Black Diamond, Kathmandu, NAU, REI and Timberland have agreed to bring certified, responsible down to the marketplace.

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'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

8 years ago - Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."

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