Adidas
This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
Change Agents: What Keeps You Up at Night?
“What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were ine... View More
adidas, Woolworths Among Brands Saying YESS to Slavery-Free Cotton
Today, the Responsible Sourcing Network (RSN), a project of the nonprofit As You Sow, launched its newest initiative, YESS: Yarn Ethically & Sustainably Sourced. YESS will work to eradicate modern slavery in cotton harvesting and yarn production ... View More
“Sport Infinity” Project Promises Zero Waste and Recyclability
BASF is contributing its polymer expertise to the three-year WRAP Consortium project kicked off by the European Commission last year and aimed at developing high-performance sporting goods that can also be recycled. The “Sport Infinity” concept b... View More
Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion
Since the “Detox My Fashion” campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production. ... View More
Of Top Cotton Users, Over 75% ‘Appear to Do Virtually Nothing’ on Cotton Sustainability
More sustainable cotton has become more widely available thanks to collaborations such as the Better Cotton Initiative (BCI) and other programs focused on minimizing the use of highly hazardous pesticides, improving working conditions, addressing bio... View More
Gatekeepers to Gateways: Trade Associations Key to Gaining Ground in Industry Sustainability
The recent launch of the UN’s Sustainable Development Goals and the commitment last month of over 170 countries to the Paris climate agreement illustrate global consensus regarding the sustainability issues we need to tackle to put society and the ... View More
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But wha... View More
adidas Launches Latest Sustainability Report, New Strategy Aimed at Protecting Power of Sport
Today, the adidas Group launches its Sustainability Strategy, “Sport needs a space,” as part of its 2015 Sustainability Progress Report. Rooted in the company’s core belief that sport has the power to change lives, the Strategy translates the G... View More
How a Partnership with Parley for the Oceans Is Driving Engagement at adidas
Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be lear... View More
COP21: adidas, Parley Unveil Latest Innovation, Call on Industry to Collaborate on Sustainable Solutions
Today, at the “Parley Talks” at COP21, adidas and Parley for the Oceans showcased their latest footwear concept, the 3D-printed Ocean Plastic shoe midsole, to demonstrate how the industry can rethink design and contribute to stop ocean plastic po... View More
How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands
The final morning plenary at SB ’15 London brought together a handful of popular household brands with some established and up-and-coming industry innovators, all of which pulled back the curtain on key success factors for bringing sustainability i... View More
Adidas Kicks Microbeads to the Curb
Athletics brand adidas will end the use of microbeads in its body care products by January 1, 2016. With the help of its license partner Coty, adidas has outpaced body care industry giants in eliminating the plastic beads from their products. ... View More
5 Types of Sustainable Products to Follow in 2015 and Beyond
The global Sustainable Brands community continues to impress and inspire with the growing levels of creativity companies are applying in their sustainability efforts, especially when it comes to elevating the level of priority of environmental and so... View More
adidas Reveals Plans to Close Materials Loops with Custom, Recyclable, Zero-Waste Sporting Goods
Today, adidas announced Sport Infinity, the sportswear giant’s plan for a new breed of sporting goods that will never be thrown away. Instead, football (soccer) players will be able to constantly reimagine and recycle their dream products using an ... View More
Why a Circular Economy Is Key to Sustainable Development (and Why Business Must Lead the Way)
This post is part of a series produced by The Huffington Post, "What's Working: Sustainable Development Goals," in conjunction with the United Nations' Sustainable Development Goals (SDGs). The proposed set of goals will be the subject of d... View More
Climate Week: Climate Neutral Now, RE100 Initiatives Recruit Fortune 500 Companies
Two initiatives for reducing businesses’ impacts on the environment have attracted globally recognized brands this week at Climate Week NYC.On Tuesday, the United Nations (UN) announced a new initiative to help businesses and individuals reduce the... View More
This Bio-Knit Shoe Will Be as Easy to Recycle as Plastic Bottles
A new shoe based on textile biomimicry promises easy recycling and soft, robust textures with a single heat-treated material and 3D printers.Designer Amno Liao from the Royal College of Art in London has created the Bio-Knit shoe, which is knitted on... View More
adidas, Parley for the Oceans Unveil First Footwear Made from Upcycled Ocean Waste
This week at the United Nations headquarters, adidas celebrated its new partnership with Parley for the Oceans by showcasing the first innovative footwear concept born from the collaboration.Parley for the Oceans brings together creators, thinkers an... View More
adidas Partners to Help End Ocean Destruction, Releases Sustainability Progress Report
Today, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty and fragility of the oceans and to collaborating on projects that can end their destruction. Together, the organ... View More
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More
