Adidas

This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

Adidas is tagged in 88 assets. Page 1 of 5.

Article

Collaboration & Co-Creation Circular Economy

Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot

Published on August 1, 2023

About a 2 minute read

Fashion for Good and its four brand partners have joined forces with footwear-recycling innovator FastFeetGrinded to support the scaling of recycled content in footwear. ... View More

Article

Supply Chain Collaboration & Co-Creation Materials & Packaging

Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

Published on June 16, 2023

About a 5 minute read

The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More

Article

Materials & Packaging Innovation & Technology

Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread

Published on October 13, 2022

About a 6 minute read

Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather. ... View More

Article

Circular Economy Innovation & Technology

Does Waste Have an Image Problem?

Published on April 29, 2021

About a 5 minute read

For circularity to become mainstream, where nothing is wasted and everything is fed back into the system, it requires businesses to find value in resources already in circulation — and reframe how they perceive waste in the first place. ... View More

Article

Organizational Governance Marketing & Communications

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Published on December 14, 2020

About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article

Organizational Governance

How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals

Published on April 3, 2020

About a 8 minute read

This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed. ... View More

Article

Materials & Packaging Circular Economy Collaboration & Co-Creation

Trending: In Fashion, What’s Outside Also Counts

Published on February 27, 2020

About a 4 minute read

New partnerships aim to tackle the fashion industry’s packaging footprint — with circular solutions for polybags and MATCHESFASHION’s new, recyclable boxes furthering the cause. ... View More

Article

Marketing & Communications Circular Economy Innovation & Technology

Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

Published on January 31, 2020

About a 5 minute read

We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More

Article

Collaboration & Co-Creation

32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

Published on August 23, 2019

About a 3 minute read

The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz. ... View More

Article

Marketing & Communications

Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up

Published on April 25, 2019

About a 5 minute read

On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More

Article

Consumer Behavior Change Circular Economy

Changing Behavior, One Reused Item at a Time

Published on April 22, 2019

About a 3 minute read

Despite inspirational efforts being made across the top fashion brands, we are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utili... View More

Article

Circular Economy Circular Economy Collaboration & Co-Creation

‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1

Published on April 5, 2019

About a 8 minute read

While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired. ... View More

Article

Marketing & Communications

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

Published on March 8, 2019

About a 10 minute read

adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More

Article

Collaboration & Co-Creation

How Businesses Are Stepping Up to Reforest California

Published on December 14, 2018

About a 6 minute read

California is still reeling from the series of devastating wildfires that gutted its landscape — again — in the past few months. ... View More

Article

Circular Economy

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

Published on December 14, 2018

About a 6 minute read

The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts. ... View More

Article

Organizational Governance Organizational Governance

Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

Published on August 24, 2018

About a 5 minute read

60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. Th... View More

Article

Innovation & Technology Innovation & Technology

secondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market

Published on August 23, 2018

About a 3 minute read

Earlier this month, adidas by Stella McCartney launched its Fall/Winter 2018 sustainable women’s activewear collection, paying tribute to the power of nature. Designed to equip female athletes whatever the weather, the animal-inspired pieces serve ... View More

Article

Materials & Packaging

adidas, Neste Bolstering Markets for Recycled Plastics

Published on July 23, 2018

About a 3 minute read

Amidst the anti-plastic frenzy dominating corporate sustainability news lately, adidas and Neste have announced plans to increase their efforts to utilize more waste plastic. ... View More

Article

Marketing & Communications Marketing & Communications

Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands

Published on July 11, 2018

About a 5 minute read

The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More

Article

Innovation & Technology

Fashion for Good Unveils 15 Startups Future-Fitting Fashion Industry

Published on March 19, 2018

About a 7 minute read

The Fashion for Good-Plug and Play Accelerator has revealed the names of the 15 startups selected to participate in its third edition, which kicks off today. ... View More

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