Allison+Partners
2022 Trends in Purpose and What They Mean for the Year Ahead
2 months ago - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
9 months ago - Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be.
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
9 months ago - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
9 months ago - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.