Anglian Water
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
2 years ago - Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
Asda, Unilever, AstraZeneca Among Funders of New University of Cambridge SDG-Focused Fellowships
2 years ago - The University of Cambridge Institute for Sustainability Leadership (CISL) has announced a major new partnership with leading companies today with the launch of The Prince of Wales Global Sustainability Fellowship Programme. Corporate and individual donors are sponsoring up to 15 academic fellows to identify breakthrough solutions to meet the UN Sustainable Development Goals (SDGs) and mobilize evidence on these challenges as they undertake three-year studies.
Nestlé, Coca-Cola Among 60 Orgs Stepping Up to Address Pressures on UK Water
2 years ago - Over 60 organizations including businesses such as Nestlé, Coca-Cola and M&S have signed a Catchment Management Declaration agreeing to step up action to address the increasing pressures to UK water through improved catchment management.
England’s New Open Water Market Slated to Add £200M to UK Economy
4 years ago - England’s Open Water market officially launched on Saturday, April 1st, opening up new economic opportunities worth around £200 million for a wide range of players.
#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'
6 years ago - After a roundtable discussion hosted by Business in the Community, I sat down with Collette Parker of Anglian Water’s customer engagement program to find out more about the opportunities and challenges facing this UK water utility service.
Customer Behavior Change: The Holy Grail of Conscious Brands
7 years ago - “If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing customer behavior is a natural part of the sustainable business strategies businesses must create to achieve long-term success. And instead of being seen as an extension of CSR strategies they will be seen more as Long-Term Marketing strategies that are creating the company’s preferred future operating environment.