We are a brand and social innovation consultancy dedicated to driving business growth and positive impact in the world.
As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs a... View More
When we launched our business in Texas nearly five years ago, our vision was to empower millions of people to reduce their carbon footprint, invest in the dreams and journeys of female entrepreneurs, and create an impact that inspires action. We came... View More
While the most hospitable territory for food startups is certainly California, New York is host to its own burgeoning food movement. We spoke with three startups, in different stages of warming up to the New York food scene, that combine their expert... View More
It makes sense that an alliance of craft breweries continues to speak out for the Clean Water Act — you can’t make great beer without great water. But what is it about the culture of craft breweries that makes them see sustainability as an innova... View More
In their last semester at UC Berkeley, Alejandro Velez and Nikhil Arora were inspired by a class lecture about the possibilities of growing mushrooms using entirely recycled coffee grounds. The perfect representation of turning waste into wages, afte... View More
BMW has introduced its new BMW i3 electric vehicle (EV) with an "add-on mobility" option, which is part of an effort to win a “meaningful” portion of the EV market by helping owners bypass the traditional impediments to owning EVs.To he... View More
This video reveals the development process behind Veuve Clicquot's new potato starch packaging - not only is it 100% biodegradable but it's also isothermal, keeping your champagne cool for up to two hours without refrigeration. ... View More
In this interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.To learn how some brands are drivi... View More
Calling all innovators and implementers! Sustainable Brands and BBMG have launched a new Issues in Focus editorial channel examining the most creative, inspiring and disruptive cases of brand innovation.Guest editor Carola Beeney — joined by BBMG ... View More
In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The Collective, recently partnered with Shannon for the... View More
Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused ... View More
One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important core competency in the quest for sustainable brandi... View More
For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction. ... View More
The afternoon of day three at SB ’13 continued with more insightful discussions covering an array of timely topics. ... View More
To commemorate Earth Day 2013, Clif Bar’s offices in Emeryville, California, went paperless for one week. ... View More
The BMW brand arguably defines automobile performance, engineering and technology. ... View More
A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumer... View More
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporat... View More
Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not ... View More