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BBMG

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Tuesday, 24 July 2018
Pull Factor Project: Shifting Culture Towards Sustainable Living

BBMG

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Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims
Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims

10 years ago - A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumers’ most trusted sources for determining whether a product is socially and environmentally responsible.

How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

10 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.

13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends
13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

10 years ago - As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.

5 Ways to Make Transparency a Brand Advantage
5 Ways to Make Transparency a Brand Advantage

10 years ago - Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not downright intestinal) and raise the stakes for brands.

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Consumers Rank Ingredient Transparency Among Most Important Issues for Brands
Consumers Rank Ingredient Transparency Among Most Important Issues for Brands

11 years ago - Horsemeat found in five percent of beef tested in the European Union. One in three fish commonly mislabeled in the United States. Up to 30 states now considering GMO labeling laws. Ingredient transparency is trending for brands looking to restore consumer trust. But how much do consumers care about what they put in, on and around their bodies?

Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends

11 years ago - Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases.