Beyond Meat

Beyond Meat is tagged in 7 stories.
Trending: More Big Brands Get Behind Plant-Based Burger Bonanza
Trending: More Big Brands Get Behind Plant-Based Burger Bonanza

8 months ago - Two recent, industry-changing announcements from food giants Carl’s Jr. and Nestlé mean more dining options for health- and environment-conscious consumers that might not violate their New Year’s resolutions.

The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em

9 months ago - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.

Meet the Plant-Based Protein Poised to Sustainabilize the Food Industry
Meet the Plant-Based Protein Poised to Sustainabilize the Food Industry

10 months ago - Along with a wave of plant-based meat innovations from startups such as Beyond Meat, Impossible Foods and Right Treat, which are giving the meat industry a run for its resource-intensive money, a new plant protein solution could further revolutionize the food industry.

To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

10 months ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

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New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

11 months ago - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

1 year ago - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Trending: Clean Meat Poised to Make the Cut
Trending: Clean Meat Poised to Make the Cut

1 year ago - “Clean meat” — products produced from culturing animal cells rather than raising and slaughtering animals — is facing its first major regulatory battle. The U.S.

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