Beyond Meat
Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. ... View More
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase co... View More
How Education Helps Set a Better Foundation for Long-Term Sustainability
If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects to a larger issue — how CSR and sustainability go far beyond any company’s imm... View More
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More
PepsiCo, Beyond Meat Establish PLANeT Partnership to Develop Plant-Based Protein Offerings
PepsiCo, Inc. and Beyond Meat, Inc. today announced they will form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein. ... View More
SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind
At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can tur... View More
Trending: More Big Brands Get Behind Plant-Based Burger Bonanza
Two recent, industry-changing announcements from food giants Carl’s Jr. and Nestlé mean more dining options for health- and environment-conscious consumers that might not violate their New Year’s resolutions. ... View More
The Gen Z Breakthrough Brands and Why They Love 'Em
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
Meet the Plant-Based Protein Poised to Sustainabilize the Food Industry
Along with a wave of plant-based meat innovations from startups such as Beyond Meat, Impossible Foods and Right Treat, which are giving the meat industry a run for its resource-intensive money, a new plant protein solution could further revolutionize... View More
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth a... View More
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More
Trending: Clean Meat Poised to Make the Cut
“Clean meat” — products produced from culturing animal cells rather than raising and slaughtering animals — is facing its first major regulatory battle. The U.S. ... View More
