Beyond Meat

Beyond Meat is tagged in 12 stories.
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

1 month ago - The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.

How Education Helps Set a Better Foundation for Long-Term Sustainability
How Education Helps Set a Better Foundation for Long-Term Sustainability

3 months ago - If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects to a larger issue — how CSR and sustainability go far beyond any company’s immediate customer base or market.

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

6 months ago - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.

PepsiCo, Beyond Meat Establish The PLANeT Partnership to Develop New Plant-Based Protein Offerings
PepsiCo, Beyond Meat Establish The PLANeT Partnership to Develop New Plant-Based Protein Offerings

8 months ago - PepsiCo, Inc. and Beyond Meat, Inc. today announced they will form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein.

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SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind
SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

2 years ago - At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality.

Trending: More Big Brands Get Behind Plant-Based Burger Bonanza
Trending: More Big Brands Get Behind Plant-Based Burger Bonanza

2 years ago - Two recent, industry-changing announcements from food giants Carl’s Jr. and Nestlé mean more dining options for health- and environment-conscious consumers that might not violate their New Year’s resolutions.

The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em

2 years ago - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.

Meet the Plant-Based Protein Poised to Sustainabilize the Food Industry
Meet the Plant-Based Protein Poised to Sustainabilize the Food Industry

2 years ago - Along with a wave of plant-based meat innovations from startups such as Beyond Meat, Impossible Foods and Right Treat, which are giving the meat industry a run for its resource-intensive money, a new plant protein solution could further revolutionize the food industry.

To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

2 years ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

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New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

3 years ago - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

3 years ago - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Trending: Clean Meat Poised to Make the Cut
Trending: Clean Meat Poised to Make the Cut

3 years ago - “Clean meat” — products produced from culturing animal cells rather than raising and slaughtering animals — is facing its first major regulatory battle. The U.S.

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