Clorox

Clorox

Clorox is tagged in 10 stories.
What Is the Payoff from Product Sustainability Investments?
What Is the Payoff from Product Sustainability Investments?

3 years ago - Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof.

Seventh Generation and 3,000 Business Partners Call on Congress to Reform Chemical Safety Laws
Seventh Generation and 3,000 Business Partners Call on Congress to Reform Chemical Safety Laws

4 years ago - Seventh Generation, the nation's leading brand of non-toxic and renewable bio-based household, baby and personal care solutions, called on Congress last week to strengthen the country's outdated chemical policy.

Moving Pieces: UNC's Big-Business Approach to Sustainability Consulting
Moving Pieces: UNC's Big-Business Approach to Sustainability Consulting

4 years ago - At the University of North Carolina, sustainability consulting projects have an unique way of taking shape.A marketplace type of approach to teaming up with industry partners has helped UNC’s Center for Sustainable Enterprise take aim at large-scale projects with multiple clients.

The Clorox Company Reduces GHGs by 12% since 2011
The Clorox Company Reduces GHGs by 12% since 2011

4 years ago - The Clorox Company has reduced its greenhouse gases emissions by 12 percent and the amount of waste it sends to landfill per case of product sold by 34 percent since 2011, according to the company’s 2014 integrated annual report. Altogether, these footprint reductions and product sustainability improvements have averaged $15 million in annual cost savings since 2008, helping to offset raw material cost increases and enable investments in innovation and demand creation.

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Clorox Increasing Product Transparency with Mobile App, Ingredient Calculator
Clorox Increasing Product Transparency with Mobile App, Ingredient Calculator

4 years ago - The Clorox Company — a multinational leading manufacturer of top-selling cleaning and personal care products — has announced the launch of its Clorox Preferred Ingredient Calculator. The company has also expanded its Ingredients Inside program — a mobile app that lists and explains all ingredients of Clorox products to shoppers — to include specific fragrance components.The company says both are aimed at showing consumers what goes into their cleaning and care products so they can make informed purchasing decisions, as well as pushing the company to continue making sustainable ingredient choices.

Forget Innovation — Responsible Products Drive 70% of New Product Growth
Forget Innovation — Responsible Products Drive 70% of New Product Growth

5 years ago - A recent Boston Consulting Group (BCG) research report showed responsible products accounted for two-thirds of grocery product growth in 2013. That’s a pretty incredible number considering how grocery brands have been struggling.

American Cleaning Institute Rolls Out Sustainable Products Initiative
American Cleaning Institute Rolls Out Sustainable Products Initiative

5 years ago - The American Cleaning Institute (ACI), the nonprofit trade association representing over 120 companies in the US cleaning products industry — including BASF, Clorox, Dow, Novozymes, Method, Seventh Generation, Colgate-Palmolive and Unilever, to name a few — has launched a new voluntary initiative to promote and demonstrate continual improvement in the cleaning products industry’s sustainability profile.

Why Green Product Brands Fail
Why Green Product Brands Fail

5 years ago - The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shifts. Picking out this trend in isolation and trying to build brands around it using traditional marketing paradigms has a very low likelihood of success.

Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

6 years ago - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.

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Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste

6 years ago - The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation.

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