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Eileen Fisher

Renew, Waste No More, Women Together and the Eileen Fisher Leadership Institute—just four more ways we’re committed to changing the clothing industry and women's lives.

Eileen Fisher

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Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

8 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

8 years ago - In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s Clean Power Plan for existing power plants and encouraging the state’s “timely finalization” of state implementation plans to meet the new standards.The letter, organized by sustainability advocacy group Ceres, comes just days before the expected finalization of the rule aimed at reducing U.S. power plant carbon pollution by 30 percent by 2030.

EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020
EILEEN FISHER Says 'No Excuses' in Drive Towards 100% Sustainability by 2020

9 years ago - International fashion brand EILEEN FISHER has announced its new Vision2020 campaign, detailing the strides it plans to take in the next five years to attain 100 percent sustainability in its practices.

Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015

9 years ago - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?

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IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan
IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

9 years ago - Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, Novelis, Levi Strauss, Unilever and Nestlé.

ASBC Summit Attendees Chart Path and Policies to a Sustainable Economy
ASBC Summit Attendees Chart Path and Policies to a Sustainable Economy

9 years ago - The American Sustainable Business Council’s (ASBC) third annual summit Nov. 13 and 14 in Washington, D.C. brought together 150 entrepreneurs, business leaders, investors and elected officials to discuss the state of play—and possibilities—for policies that advance a sustainable economy.Founded in 2009, ASBC is a national business advocacy policy organization representing over 200,000 businesses across the nation. ASBC works on a wide range of policy issues at the federal and state level, working to advance a sustainable economy by shifting markets and policies. ASBC raises up the voice, presence and power of business to create jobs, grow business and build a sustainable US economy.

Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose
Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose

10 years ago - The newest trend in social responsibility in the apparel sector emerged in Ho Chi Minh, Vietnam on Monday as several of the world’s most influential clothing brands gathered to develop a roadmap to creating a more sustainable supply chain and conserve endangered forests.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

10 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

10 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

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Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy

10 years ago - A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression that business is monolithic in its support for weak legislation. The new coalition, Companies for Safer Chemicals, will make a business argument for strong reforms that support the industry innovating to create safer and cleaner products.

This Season's Hottest Trend: Fashion Protecting Forests
This Season's Hottest Trend: Fashion Protecting Forests

10 years ago - Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy — with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers — have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry’s role in endangering them.

Want to Engage Your Employees in Your CSR Activities? Give Them the Power to Choose
Want to Engage Your Employees in Your CSR Activities? Give Them the Power to Choose

10 years ago - Smart business leaders believe that an active corporate social responsibility program is an asset when it comes to attracting top talent. The data agrees. A recent study from Net Impact showed that 35% of American employees would take a 15% pay cut to work for a company committed to CSR, and that 45% would do so for a job that makes a social or environmental impact.

IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields
IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields

10 years ago - In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Representing an estimated $1.024 trillion USD in revenue, 136 brands and companies have now signed the "Company Pledge Against Forced Child and Adult Labor in Uzbek Cotton," according to the Responsible Sourcing Network.