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Given London

Given London is tagged in 5 stories.
Sustainability Drove Us to Buy Less This Holiday Season
Sustainability Drove Us to Buy Less This Holiday Season

1 week ago - As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.

The 5 Purpose Trends Set to Lead the Way in 2020
The 5 Purpose Trends Set to Lead the Way in 2020

1 month ago - Ben Hayman — Managing Partner at Given London — predicts the biggest brand purpose trends in the year ahead. For brands getting it right in 2020, purpose will be viewed as a comprehensive and systemic approach to change, rather than simply a marketing platform.

Sustainable Fashion — What’s the Hold Up?
Sustainable Fashion — What’s the Hold Up?

6 months ago - Despite the consumer demand, brand opportunity and environmental imperative, very few brands are taking action in a meaningful way.

Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use

9 months ago - Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.

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‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

1 year ago - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.

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