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Grounded World

Grounded World

Grounded is a unique collection of social innovators, content creators and brand activators thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise.

Here at Grounded, we believe the way people shop and the brands that they buy have the power to change the world and that every purchase is a step towards a more sustainable future. Making money and making a difference should no longer be competing forces and convening the right partners with the right mindset and experience around the world’s biggest problems can result in exponential transformation and social impact. Grounded is a unique collection of social innovators, content creators and brand activators, thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise. We help people buy on purpose.

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Behavior Change at Point of Sale: How Retailers and Brands Can Close the Intention-Action Gap

Join us to learn about how to drive better collaboration, execution and behavior change at retail by aligning sustainability objectives and behaviors, closing the intention-action gap, and applying key principles to make sustainable buying decisions ... View More

Article
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

Article
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
Activism: Why Taking a Stand Will Build Your Brand

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More

Article
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap. ... View More

Article
How to Future-Proof Brands and Create Culture Change in Challenging Times

Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More

Article
Inaugural Grounded Summit Showcases Radical Climate Solutions, Need for More

The Summit aimed to highlight real and actionable solutions; and, ultimately, to bring awareness and investment to the Grounded Foundation, which will provide funding and resources to innovative climate change solutions. ... View More

Article
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country

"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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