Grounded World
Grounded is a unique collection of social innovators, content creators and brand activators thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise.
Grounded is a multi-award winning B-corp certified social innovation and brand activation agency, thriving at the intersection of brand experience, commercial strategy and social impact. We work with brands, retailers, startups and nonprofits to help them articulate their purpose, activate their brands and accelerate their impact, often at retail
We believe the way people shop and the brands that they buy have the power to change the world and every purchase can be a step towards a more sustainable future
2 New Resources Aim to Put Apparel Companies, ESG Regulators on the Same Page
Amid a spate of new ESG-related legislation, an interactive white paper demystifies this regulatory rigmarole for apparel and textile companies; and a handbook outlines the industry’s unique challenges for the EU as it develops due diligence guidel... View More
Behavior Change at Point of Sale: How Retailers and Brands Can Close the Intention-Action Gap
Join us to learn about how to drive better collaboration, execution and behavior change at retail by aligning sustainability objectives and behaviors, closing the intention-action gap, and applying key principles to make sustainable buying decisions ... View More
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More
Activism: Why Taking a Stand Will Build Your Brand
Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap. ... View More
How to Future-Proof Brands and Create Culture Change in Challenging Times
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More
Inaugural Grounded Summit Showcases Radical Climate Solutions, Need for More
The Summit aimed to highlight real and actionable solutions; and, ultimately, to bring awareness and investment to the Grounded Foundation, which will provide funding and resources to innovative climate change solutions. ... View More
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More
