Grounded is a unique collection of social innovators, content creators and brand activators thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise.
Grounded World
Here at Grounded, we believe the way people shop and the brands that they buy have the power to change the world and that every purchase is a step towards a more sustainable future. Making money and making a difference should no longer be competing forces and convening the right partners with the right mindset and experience around the world’s biggest problems can result in exponential transformation and social impact. Grounded is a unique collection of social innovators, content creators and brand activators, thriving at the intersection of brand experience, commercial strategy and social impact. We help brands, retailers and non profits articulate their purpose, activate their brand and accelerate their impact through exponential thinking, commercial innovation and social enterprise. We help people buy on purpose.
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
1 year ago - Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
2 years ago - Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
Activism: Why Taking a Stand Will Build Your Brand
2 years ago - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
2 years ago - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.
How to Future-Proof Brands and Create Culture Change in Challenging Times
2 years ago - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.
Inaugural Grounded Summit Showcases Radical Climate Solutions, Need for More
4 years ago - The Summit aimed to highlight real and actionable solutions; and, ultimately, to bring awareness and investment to the Grounded Foundation, which will provide funding and resources to innovative climate change solutions.
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
4 years ago - "Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation