HowGood is a mission-driven research company with the largest database on food and personal care product sustainability in the world.
Brands and retailers using HowGood’s Latis platform can now further improve product impacts using uniform metrics and thus contribute to a global agricultural transition. ... View More
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase co... View More
Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts. ... View More
The week surrounding Easter has the highest consumption of chocolate in the year. For environmentalists, it can be a bitter reminder that many of the world’s primary regions for growing cocoa are experiencing dramatic decline in forest cover as lan... View More
Transparency hasn’t always been a strong point for the food industry, but a new partnership between HowGood, a research organization and in-store rating system that identifies industry leaders in the food system, and supermarket chain Giant Food co... View More
One of the highlights of Sustainable Brands ‘13 London was Chip Walker’s talk about The Shifting Landscape of Consumer Values and Implications for Your Brand’s Future. The power in Walker’s delivery was, in common with all the best talks, tha... View More