IBM
At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.
Moral Capitalism: A Model for Creative Innovation
Traditional forms of corporate philanthropy and social responsibility allow corporations to “do good” with the cash left over at the end of the year. When your company makes a profit, you write a check for a percentage of those profits and get a ... View More
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More
Novo Nordisk Ranked World’s Most Sustainable Corporation
Danish pharmaceutical firm Novo Nordisk was named the most sustainable corporation in the world by Corporate Knights, the Toronto-based media company focused on “clean capitalism.”Corporate Knights’ 2012 Global 100 list includes companies from ... View More
A New Toolbox For Today’s Brand Leaders
It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore. ... View More
Coke, Disney, J&J Among Charter Members of Council for Sustainability Innovations
Coca-Cola, Walt Disney Company and Johnson & Johnson are among the founding corporate members of the Innovations in Environmental Sustainability Council, a group of global companies coming together to address major sustainability challenges. ... View More
New World of Internet Domain Names Has Implications for Corporate Brands, Environmental Groups
Major brands now have the option to operate their own corners of the World Wide Web, a development that is expected to foster greater competition and innovation online, while allowing organizations to strengthen ties with customers and other stakehol... View More
Defining and Developing Personal and Brand Leadership
This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vit... View More
