IBM
At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.
IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents
A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-r... View More
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years
Today IBM unveiled its eighth annual "IBM 5 in 5" (#ibm5in5) — a list of innovations that have the potential to change the way people work, live and interact during the next five years, and the tech company’s role in making them a reali... View More
Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index
Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual, transgender (LGBT) workpla... View More
Big Business + Big Data = Big Sustainability
When it comes to sustainability, Big Data is proving to be a big opportunity — businesses are now able to collect, store and process mind-boggling amounts of data. IBM estimates that 2.5 quintillion bytes of data are created every day, meaning that... View More
13 New Types of Data Analysis Every Business Should Consider
As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs a... View More
Advancing Sustainability: From Revolution to Evolution
Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. ... View More
New IBM Modeling Technology Increases Wind and Solar Power Reliability
IBM recently announced that it has developed an advanced power and weather modeling technology that will help utilities increase the reliability of renewable energy resources.The solution combines weather prediction and analytics to accurately foreca... View More
Women’s Leadership Conference Brings Together Top Female Executives
Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kath... View More
The Power of Brands to Change the World, Part Three
This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
Be a Part of Business in the Community's 'Be the Start' Month
This month, Business in the Community's Start campaign is running Be the Start — a month-long celebration and demonstration of how living sustainably is rewarding and meaningful.Over 31 days, 40+ businesses and organisations — including Marks and... View More
Cisco, Google Top Greenpeace's Cool IT Leaderboard for Energy Innovation
“Tech giants have the capacity to lead society to cleaner, smarter energy systems, as both Cisco and Google have demonstrated,” announced Greenpeace International Senior IT analyst Gary Cook. The two companies tied for first place in a recent eva... View More
Research: Choosing the Right Strategy for Sustainability Communications
A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking S... View More
AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List
CR magazine last week released its 2013 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.... View More
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More
Pepsi Achieves Safe Water Access Goal Two Years Early
On Thursday Pepsi announced it has reached its goal of helping three million people gain access to safe drinking water in Africa, Asia and Latin America two years ahead of schedule and now plans to double its target to helping six million by 2015. ... View More
IBM's Water Watchers App Gives South African Citizens Power Over Water Challenges
In honor of World Water Day last Friday, IBM unveiled a revolutionary new app for Android phone users in South Africa. ... View More
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsi... View More
Assembling for Disassembly: Alcoa, Honda Back Automotive Manufacturing Research at OSU
Aluminum company Alcoa is lending its support to a longstanding research partnership between Honda and Ohio State University that could innovate auto manufacturing. ... View More
