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IBM

At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.

IBM

IBM is tagged in 104 stories. Page 4 of 6.
IoT Technology Helping AT&T, IBM Revolutionize City Water Management
IoT Technology Helping AT&T, IBM Revolutionize City Water Management

8 years ago - AT&T, IBM and Mueller Water Products have teamed up to use Internet of Things (IoT) technology to address water sustainability in cities. Their partnership combines Echologics sensors and sound technology from Mueller Water Products with AT&T’s LTE wireless network to detect water pressure, temperature and leaks in urban water systems. The IBM Water Management Center helps aggregate the water data, providing a complete view of past, present and future performance.

Smart Data at the Heart of Pro-Social Brands
Smart Data at the Heart of Pro-Social Brands

9 years ago - “Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ways to do so. They must carefully select causes that align with the brand’s ethos and can be seamlessly woven into their business models. But how to find such rare pearls? The answer lies, in part, with data.

IBM, Mars Launch New Data-Driven Effort to Advance Global Food Safety
IBM, Mars Launch New Data-Driven Effort to Advance Global Food Safety

9 years ago - Scientists from IBM Research and Mars have established a new collaborative food safety platform aimed at leveraging advances in genomics to further the understanding of what makes food safe.The Consortium for Sequencing the Food Supply Chain will conduct the largest-ever metagenomics study to categorize and understand microorganisms and the factors that influence their activity in a normal, safe factory environment. IBM and Mars say this work could be extended into the larger context of the food supply chain — from farm to fork — and lead to new insights into how microorganisms interact within a factory ecology and be better-controlled by new data and science-driven practices.

IBM, Take Part Web Series Spotlights Innovators Working Toward Smarter Cities
IBM, Take Part Web Series Spotlights Innovators Working Toward Smarter Cities

9 years ago - Last year, as part of its goal to create solutions that help cities all over the world get “smarter” in order to improve their quality of life, IBM created its people4smartercities campaign, through which it engaged citizens and city leaders to lend their ideas to the cause.

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IBM’s Watson Helping Researchers Make Data-Driven Discoveries
IBM’s Watson Helping Researchers Make Data-Driven Discoveries

9 years ago - IBM has announced significant advances in its artificially intelligent computer system, Watson's, cognitive computing capabilities that are enabling researchers to accelerate the pace of scientific breakthroughs by discovering previously unknown connections in Big Data.Available now as a cloud service, IBM's Watson Discovery Advisor is designed to scale and accelerate discoveries by research teams. It reduces the time needed to test hypotheses and formulate conclusions that can advance their work -- from months to days and days to just hours -- bringing new levels of speed and precision to research and development.

IBM, Dow Partner With NGO to Improve Sanitation in Ethiopia
IBM, Dow Partner With NGO to Improve Sanitation in Ethiopia

9 years ago - Dow and IBM have committed to participate in a joint global project with International Medical Corps (IMC) that will promote and support a campaign to improve sanitation and hygiene behavior in the Wolayita community in Ethiopia.Through this effort, Dow’s team will create a social marketing program to drive behavioral changes required to create sustained resilience — the ability of citizens and government to survive, thrive, or even avoid natural or man-made crises, such as illness, fuel and food shortages, storms or drought. IBM will assess, recommend, and design methodologies that can measure how resilient a community is, particularly in the realm of public health.

IBM Offers Free Supercomputing Power to Sustainability Researchers
IBM Offers Free Supercomputing Power to Sustainability Researchers

9 years ago - IBM has announced it will provide scientists studying climate change-related issues with free access to dedicated virtual supercomputing and a platform to engage the public in their research. This comes in support of the updated Climate Data Initiative announced by the White House today.Each approved project will have access to up to 100,000 years of computing time at a value of $60 million, IBM says. The work will be performed on IBM's philanthropic World Community Grid platform.

CVS Caremark, IBM Announce Program to Improve Patient Outcomes
CVS Caremark, IBM Announce Program to Improve Patient Outcomes

9 years ago - CVS Caremark, in partnership with IBM, has announced a $1.5 million commitment to support the use of innovative technology in community health centers to increase patient engagement and to improve patient care and outcomes.The "Technology Solutions for Smarter Health" grants will be awarded to community health centers nationwide that are in need of advanced technology that will help people on their path to better health. The grants will enhance technology infrastructure currently in place to help centers easily communicate and share health information with patients through secure electronic messaging. The advanced technology will also provide patients with the ability to view,download and transmit their health information online.

IBM's 'Green Horizon' Project to Help China Clean Up Its Air, Shift to Renewables
IBM's 'Green Horizon' Project to Help China Clean Up Its Air, Shift to Renewables

9 years ago - On Monday, IBM announced a 10-year initiative to support China in transforming its national energy systems and protecting the health of citizens. Dubbed “Green Horizon,” the project sets out to leap beyond current global practices in three areas critical to China’s sustainable growth: air quality management, renewable energy forecasting and energy optimization for industry.Led by IBM’s China Research laboratory, the initiative will tap into the company’s global network of 12 research labs and create an innovation ecosystem of partners from government, academia, industry and private enterprise.

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IBM to Provide Improved Access to Life-Saving Drugs in Zambia
IBM to Provide Improved Access to Life-Saving Drugs in Zambia

9 years ago - IBM has announced a partnership with the Zambian Ministry of Health to provide citizens with improved access to 200 life-saving drugs.Supported by the World Bank, the Department for International Development, UNICEF and London Business School, Zambia’s Medical Stores Limited (MSL) will deploy a new medical supply chain pilot project using sophisticated analytics and mobile technologies to better manage medicine inventory and delivery.The public health sector in Zambia registers 100,000 deaths annually due to preventable and treatable diseases, IBM says. The goal of the medicine supply chain management project is to save more lives by making medicine widely available when and where it’s needed.

JPMorgan Chase Announces $100 Million Commitment to Help Detroit's Economic Recovery
JPMorgan Chase Announces $100 Million Commitment to Help Detroit's Economic Recovery

9 years ago - JPMorgan Chase unveiled on Wednesday a $100 million, five-year commitment to support and accelerate Detroit’s economic recovery and strengthen its communities through financial and hands-on support for organizations that are working to address the city’s most urgent challenges.The financial services giant says it spent the past several months working closely with Detroit’s community and government leaders to learn about their priorities and vision for the city.JPMorgan Chase’s commitment includes:

A Record 7 Black Pencils Reward Creativity for Social Good at 52nd D&AD Professional Awards
A Record 7 Black Pencils Reward Creativity for Social Good at 52nd D&AD Professional Awards

9 years ago - The juries at the 52nd D&AD Professional Awards last night at Battersea Evolution in London gave out the highest-ever number of Black Pencils ever awarded to a host of projects representing socially progressive, ethical and innovative advertising and design.

IBM Stumbles Across New Class of Industrial Polymers That Could Revolutionize Manufacturing
IBM Stumbles Across New Class of Industrial Polymers That Could Revolutionize Manufacturing

9 years ago - Scientists from IBM Research say they have accidentally discovered a new class of polymer materials that could deliver cheaper, lighter, stronger and recyclable materials ideal for electronics, aerospace, airline and automotive industries.The new materials, created by combining high-performance computing with synthetic polymer chemistry, demonstrate resistance to cracking, strength higher than bone, the ability to reform to their original shape (self-heal), and are completely recyclable back to their starting material. The materials also can be transformed into new polymer structures to further bolster their strength by 50 percent — making them ultra-strong and lightweight.

Georgia's Flint River Partnership Taps IBM for Data-Driven Agriculture Solutions
Georgia's Flint River Partnership Taps IBM for Data-Driven Agriculture Solutions

9 years ago - IBM has announced a collaboration with the Flint River Partnership to deploy new conservation measures to enhance agricultural efficiency by up to 20 percent. The Flint River Partnership (which includes the Flint River Soil and Water Conservation District, USDA’s Natural Resources Conservation Service and The Nature Conservancy) together with the University of Georgia and IBM, will support farmers in the Lower Flint River Basin of Georgia in making more informed irrigation-scheduling decisions to conserve water, improve crop yields and mitigate the impact of future droughts.

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The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

9 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

IBM, Kohl's, Sprint Honored by EPA for Climate Leadership
IBM, Kohl's, Sprint Honored by EPA for Climate Leadership

10 years ago - IBM, Sprint, Boeing and several other brands were among this year’s winners of the EPA's Climate Leadership Awards. Nineteen awards were given to 15 organizations and two individuals in the public and private sectors for their leadership in addressing climate change by reducing carbon pollution.The EPA says the awards recognize and incentivize exemplary corporate, organizational and individual leadership in response to climate change. Award recipients represent a wide array of industries, including finance, manufacturing, retail, technology, higher education and local government. The 2014 Climate Leadership Award recipients are:Organizational Leadership Award: City of Chula Vista; Sprint; and University of California, Irvine

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

10 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.

IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents
IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents

10 years ago - A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-resistant and sometimes-deadly superbug MRSA.IBM says the researchers have made a nanomedicine breakthrough by converting common plastic materials such as polyethylene terephthalate (PET) into non-toxic and biocompatible materials designed to specifically target and attack fungal infections.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

10 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

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IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years
IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years

10 years ago - Today IBM unveiled its eighth annual "IBM 5 in 5" (#ibm5in5) — a list of innovations that have the potential to change the way people work, live and interact during the next five years, and the tech company’s role in making them a reality.