June 7-9: Brand-Led Culture Change Virtual Event
IBM

At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.

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IBM

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JPMorgan Chase Announces $100 Million Commitment to Help Detroit's Economic Recovery
JPMorgan Chase Announces $100 Million Commitment to Help Detroit's Economic Recovery

7 years ago - JPMorgan Chase unveiled on Wednesday a $100 million, five-year commitment to support and accelerate Detroit’s economic recovery and strengthen its communities through financial and hands-on support for organizations that are working to address the city’s most urgent challenges.The financial services giant says it spent the past several months working closely with Detroit’s community and government leaders to learn about their priorities and vision for the city.JPMorgan Chase’s commitment includes:

IBM Stumbles Across New Class of Industrial Polymers That Could Revolutionize Manufacturing
IBM Stumbles Across New Class of Industrial Polymers That Could Revolutionize Manufacturing

8 years ago - Scientists from IBM Research say they have accidentally discovered a new class of polymer materials that could deliver cheaper, lighter, stronger and recyclable materials ideal for electronics, aerospace, airline and automotive industries.The new materials, created by combining high-performance computing with synthetic polymer chemistry, demonstrate resistance to cracking, strength higher than bone, the ability to reform to their original shape (self-heal), and are completely recyclable back to their starting material. The materials also can be transformed into new polymer structures to further bolster their strength by 50 percent — making them ultra-strong and lightweight.

The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

8 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

IBM, Kohl's, Sprint Honored by EPA for Climate Leadership
IBM, Kohl's, Sprint Honored by EPA for Climate Leadership

8 years ago - IBM, Sprint, Boeing and several other brands were among this year’s winners of the EPA's Climate Leadership Awards. Nineteen awards were given to 15 organizations and two individuals in the public and private sectors for their leadership in addressing climate change by reducing carbon pollution.The EPA says the awards recognize and incentivize exemplary corporate, organizational and individual leadership in response to climate change. Award recipients represent a wide array of industries, including finance, manufacturing, retail, technology, higher education and local government. The 2014 Climate Leadership Award recipients are:Organizational Leadership Award: City of Chula Vista; Sprint; and University of California, Irvine

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BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

8 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.

IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents
IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents

8 years ago - A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-resistant and sometimes-deadly superbug MRSA.IBM says the researchers have made a nanomedicine breakthrough by converting common plastic materials such as polyethylene terephthalate (PET) into non-toxic and biocompatible materials designed to specifically target and attack fungal infections.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

8 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index
Apple, Ford Receive Perfect Scores in HRC’s Corporate Equality Index

8 years ago - Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual, transgender (LGBT) workplace inclusion.Other fortune-ranked companies to receive perfect scores include Chevron, General Motors, GE, AT&T, Bank of America, McKesson, Verizon, JPMorgan Chase, IBM and Citigroup.

13 New Types of Data Analysis Every Business Should Consider
13 New Types of Data Analysis Every Business Should Consider

8 years ago - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:

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Advancing Sustainability: From Revolution to Evolution
Advancing Sustainability: From Revolution to Evolution

8 years ago - Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. In order to fully go mainstream, sustainability shouldn’t attempt to influence behaviour and, instead, make ‘the greener option’ desirable for everyone. Moreover, historically, experiments of standardization have often resulted from totalitarian regimes to dull aesthetics.

Women’s Leadership Conference Brings Together Top Female Executives
Women’s Leadership Conference Brings Together Top Female Executives

8 years ago - Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kathleen (K.C.) Ciaramello, President of National Foodservice & On-Premise at Coca-Cola Refreshments; Cindy Kiser Murphey, President and COO of New York-New York Hotel & Casino; and Gail Becker, Chair of Canada, Latin America and U.S. Western Region, Edelman Communications.

The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three

8 years ago - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications

9 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

9 years ago - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

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Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?

9 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.

Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media

9 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.

Novo Nordisk Ranked World’s Most Sustainable Corporation
Novo Nordisk Ranked World’s Most Sustainable Corporation

10 years ago - Danish pharmaceutical firm Novo Nordisk was named the most sustainable corporation in the world by Corporate Knights, the Toronto-based media company focused on “clean capitalism.”Corporate Knights’ 2012 Global 100 list includes companies from 22 countries encompassing all sectors of the economy, with collective annual sales in excess of $3.02 trillion, and 5,285,645 million employees.The top ten companies on the list are:

A New Toolbox For Today’s Brand Leaders
A New Toolbox For Today’s Brand Leaders

10 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.

Defining and Developing Personal and Brand Leadership
Defining and Developing Personal and Brand Leadership

10 years ago - This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vital;

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