At IBM, our approach is twofold: we are working to make our existing products and processes more efficient for both the environment and for business, while also developing new innovations that can help the world become smarter, drive economic and operational improvements, increase accountability and lessen environmental impact.
8 years ago - Dow and IBM have committed to participate in a joint global project with International Medical Corps (IMC) that will promote and support a campaign to improve sanitation and hygiene behavior in the Wolayita community in Ethiopia.Through this effort, Dow’s team will create a social marketing program to drive behavioral changes required to create sustained resilience — the ability of citizens and government to survive, thrive, or even avoid natural or man-made crises, such as illness, fuel and food shortages, storms or drought. IBM will assess, recommend, and design methodologies that can measure how resilient a community is, particularly in the realm of public health.
8 years ago - CVS Caremark, in partnership with IBM, has announced a $1.5 million commitment to support the use of innovative technology in community health centers to increase patient engagement and to improve patient care and outcomes.The "Technology Solutions for Smarter Health" grants will be awarded to community health centers nationwide that are in need of advanced technology that will help people on their path to better health. The grants will enhance technology infrastructure currently in place to help centers easily communicate and share health information with patients through secure electronic messaging. The advanced technology will also provide patients with the ability to view,download and transmit their health information online.
9 years ago - JPMorgan Chase unveiled on Wednesday a $100 million, five-year commitment to support and accelerate Detroit’s economic recovery and strengthen its communities through financial and hands-on support for organizations that are working to address the city’s most urgent challenges.The financial services giant says it spent the past several months working closely with Detroit’s community and government leaders to learn about their priorities and vision for the city.JPMorgan Chase’s commitment includes:
9 years ago - Scientists from IBM Research say they have accidentally discovered a new class of polymer materials that could deliver cheaper, lighter, stronger and recyclable materials ideal for electronics, aerospace, airline and automotive industries.The new materials, created by combining high-performance computing with synthetic polymer chemistry, demonstrate resistance to cracking, strength higher than bone, the ability to reform to their original shape (self-heal), and are completely recyclable back to their starting material. The materials also can be transformed into new polymer structures to further bolster their strength by 50 percent — making them ultra-strong and lightweight.
9 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement
9 years ago - IBM, Sprint, Boeing and several other brands were among this year’s winners of the EPA's Climate Leadership Awards. Nineteen awards were given to 15 organizations and two individuals in the public and private sectors for their leadership in addressing climate change by reducing carbon pollution.The EPA says the awards recognize and incentivize exemplary corporate, organizational and individual leadership in response to climate change. Award recipients represent a wide array of industries, including finance, manufacturing, retail, technology, higher education and local government. The 2014 Climate Leadership Award recipients are:Organizational Leadership Award: City of Chula Vista; Sprint; and University of California, Irvine
9 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.
9 years ago - A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-resistant and sometimes-deadly superbug MRSA.IBM says the researchers have made a nanomedicine breakthrough by converting common plastic materials such as polyethylene terephthalate (PET) into non-toxic and biocompatible materials designed to specifically target and attack fungal infections.
9 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.
9 years ago - Apple, Ford, HP and 10 other fortune-ranked companies recently received 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual, transgender (LGBT) workplace inclusion.Other fortune-ranked companies to receive perfect scores include Chevron, General Motors, GE, AT&T, Bank of America, McKesson, Verizon, JPMorgan Chase, IBM and Citigroup.
9 years ago - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:
9 years ago - Sustainability, like brands, must not be a fight against or a vision outside society, but part of it. It is time to drop the proselytism, quit the “sacrifice for a better world” argument and above all stop trying to change people’s behaviours. In order to fully go mainstream, sustainability shouldn’t attempt to influence behaviour and, instead, make ‘the greener option’ desirable for everyone. Moreover, historically, experiments of standardization have often resulted from totalitarian regimes to dull aesthetics.
9 years ago - Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kathleen (K.C.) Ciaramello, President of National Foodservice & On-Premise at Coca-Cola Refreshments; Cindy Kiser Murphey, President and COO of New York-New York Hotel & Casino; and Gail Becker, Chair of Canada, Latin America and U.S. Western Region, Edelman Communications.
9 years ago - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.
10 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.
10 years ago - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'
10 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.
10 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.
11 years ago - Danish pharmaceutical firm Novo Nordisk was named the most sustainable corporation in the world by Corporate Knights, the Toronto-based media company focused on “clean capitalism.”Corporate Knights’ 2012 Global 100 list includes companies from 22 countries encompassing all sectors of the economy, with collective annual sales in excess of $3.02 trillion, and 5,285,645 million employees.The top ten companies on the list are:
11 years ago - It used to be that good brand management simply meant finding the right positioning, leveraging well-understood media channels and delivering solid quarterly returns. Not anymore.