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Palm oil certainly is a hot topic right now: NGOs including Greenpeace and WWF have continued to raise awareness of the destructive nature of the palm oil industry and the devastating effects it has had on wildlife and their rainforest habitats, most... View More
Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil. ... View More
Recent commitments from L'Oréal, Unilever, Johnson & Johnson and P&G to phase microbeads out of their products by (or before) 2017 is laudable and a good step forward. This news responds to scientific research linking the tiny, polystyrene b... View More
Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is... View More
CDP, with the help of FirstCarbon Solutions (FCS), a pioneer in environmental and sustainability business solutions, has announced the debut publication of the Supplier Climate Performance Leadership Index (SCPLI), a new evaluation and benchmarking t... View More
Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
To ensure that none of its products are linked to deforestation, L’Oréal has been implementing action plans with regards to the sustainable sourcing of palm oil, soya oil and wood fiber-based products since 2007. This week, as part of its ambitiou... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020. ... View More
SAN FRANCISCO, July 31, 2013 – Sustainable Brands® announced today that the Sustainable Brands London conference is set to convene November 18-19, 2013 at the Lancaster London. The conference theme, From Revolution to Renaissance, will focus on ... View More
At Futerra we banned using behaviour change tactics in the office. ‘Symbolic self completion’ was being wielded to defend sandwiches left in the fridge, and ‘discounting effect’ insidiously applied to making tea. So the following article come... View More
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More
Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility t... View More
Seventy percent of companies believe climate change has the potential to affect their revenue significantly, a risk which is intensified by a chasm between the sustainable business practices of multinational corporations and their suppliers, accordin... View More