Marine Stewardship Council

The Marine Stewardship Council is an international non-profit organisation. We recognize and reward efforts to protect oceans and safeguard seafood supplies for the future.

Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

Marine Stewardship Council is tagged in 40 assets. Page 1 of 2.

Article

Marketing & Communications

What Consumer Data Can Tell Us About the Future of Sustainability

Published on July 16, 2024

About a 4 minute read

While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More

Article

Marketing & Communications

Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust

Published on February 2, 2024

About a 5 minute read

As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think. ... View More

Article

Redefining Sustainable Seafood for the Future

Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood

Published on June 23, 2022

About a 5 minute read

As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble Bee’s goals will require ensuring better practices around catch reporting and verification... View More

Article

Consumer Behavior Change Circular Economy Marketing & Communications

Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector

Published on March 1, 2021

About a 5 minute read

Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More

Article

Supply Chain

MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster

Published on October 1, 2020

About a 4 minute read

According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change. ... View More

Article

Supply Chain

Q&A: MSC on Ensuring Seafood Sustainability During, and After, a Global Health Crisis

Published on May 21, 2020

About a 7 minute read

In times of crisis, how much does traceable and sustainable seafood matter to consumers? These are some of the issues we discussed recently with Nicolas Guichoux, Chief Program Officer at the Marine Stewardship Council. ... View More

Article

Consumer Behavior Change

MSC Report Shows Sustainable Tuna Success as Global Demand Soars

Published on May 1, 2020

About a 3 minute read

As demand for canned tuna soars during the COVID-19 pandemic, the Marine Stewardship Council urges consumers to continue to choose sustainably. ... View More

Article

Marketing & Communications

MSC on Mission to Ensure Sustainable Seafood for All

Published on February 19, 2020

About a 7 minute read

MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out. ... View More

Article

Collaboration & Co-Creation Marketing & Communications

SB Oceans: Can Better Business Save Our Seas?

Published on November 19, 2019

About a 10 minute read

Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned f... View More

Article

Collaboration & Co-Creation

Harnessing Business Purpose to Safeguard Our Oceans

Published on October 31, 2019

About a 4 minute read

Our Ocean 2019 gathered leaders from government, business and civil society to discuss solutions and actions for a clean healthy and productive ocean. It set the stage for bold action to safeguard our oceans — and the sense of urgency is mounting. ... View More

Article

Organizational Governance

Committing to the Sustainability Journey: How Do You Know When Your Company Is ‘Ready?’

Published on June 20, 2019

About a 6 minute read

Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a... View More

Article

Consumer Behavior Change Circular Economy Marketing & Communications

Brands Large and Small on Driving the Change They Wish to See in the World

Published on June 5, 2019

About a 19 minute read

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More

Article

Press Release

Energy Building for Sustainable Brands '19 Detroit

Published on May 9, 2019

About a 5 minute read

Sustainable Brands reveals program, networking and activity highlights for its upcoming global flagship conference: SB’19 Detroit. ... View More

Article

Marketing & Communications

In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label

Published on March 18, 2019

About a 4 minute read

Is something fishy about your fish? ... View More

Article

Marketing & Communications

Study: Consumers Want to Trust the Fish They Are Eating

Published on March 1, 2019

About a 7 minute read

The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

The Biggest Threat to Life Below Water? Apathy

Published on November 14, 2018

About a 3 minute read

Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives and livelihoods of the hundreds of millions who depen... View More

Article

Supply Chain

Q&A: MSC on Its Plan to Put Fishing on a 'Pathway to Sustainability'

Published on October 31, 2018

About a 5 minute read

With the Our Ocean conference taking place in Bali, Indonesia, this week, ocean sustainability has been a hot topic: The event burst with sweeping commitments from the public and private sector alike aimed at cleaning up and protecting this precious ... View More

Article

New Metrics

Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain

Published on October 17, 2018

About a 4 minute read

Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a val... View More

Article

Organizational Governance Organizational Governance

MSC Celebrates 20 Years, Looks Ahead to the Future with New Targets, Consumer Campaign

Published on October 18, 2017

About a 4 minute read

In celebration of its 20th anniversary, the Marine Stewardship Council (MSC) has released a special edition of its Annual Report, describing two decades of driving change on the water. More than 400 fisheries, landing 14 percent of global marine catc... View More

Article

Supply Chain

50 Major Companies Band Together to Stomp Out Illegal Tuna, Forced Labor

Published on June 5, 2017

About a 4 minute read

Fifty of the world’s largest businesses, retailers and fishing companies from across the tuna supply chain have banded together to stamp out illegal, unreported and unregulated fishing in their industry, protect the health of oceans and eliminate f... View More

Upcoming Events

October 13-16, 2025

SB'25 San Diego

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Thursday, December 5, 2024

Circularity by Design: How to Influence Sustainable Consumer Behaviors

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SB Member Network: Shifting Customer Behavior and Demand December Member Meeting

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