SB Brand-Led Culture Change 2024 - Discount ends April 7th!
McDonalds

We put people, processes and practices into place to make quality food, more responsible sourcing choices, a stronger community and a better planet.

McDonalds

McDonalds is tagged in 117 stories. Page 4 of 6.
The Business Case for Zero Deforestation
The Business Case for Zero Deforestation

8 years ago - The recent announcement by McDonald's, which outlines its approach to combatting deforestation across its main commodity supply chains, is perhaps the most comprehensive environmental commitment of any major restaurant group. It sets an example for all global organisations in how they should be ensuring sustainability throughout their supply chains, and reflects how a Zero Deforestation agenda is becoming the new normal for international business.

Trending: Subway, Kroger Face Public Pressure to Ditch Antibiotic-Laden Meat
Trending: Subway, Kroger Face Public Pressure to Ditch Antibiotic-Laden Meat

8 years ago - Growing public health and consumer safety concerns about the overuse of antibiotics in food has sparked a wave of resistance, with both Subway and Kroger facing pressure this week to curb their reliance on antibiotics — which the companies say they use to promote growth and produce their meat efficiently.Opposition to the excessive antibiotics use has arisen from the spread of antibiotic-resistant ‘superbug’ bacteria, which render infections that are normally treatable with antibiotics more severe and even deadly. Food contaminated with antibiotic-resistant bacteria is one way in which ‘superbugs’ can be transmitted from farms to people.

How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions
How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions

8 years ago - On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collaboration.”We need increasing amounts of collaboration now, as we face a changing global climate, where businesses must act as social and environmental stewards while in pursuing financial objectives.

Mars, J&J, P&G and a Dozen Other Consumer Brands Join Investors in Pressing RSPO for Stricter Standards
Mars, J&J, P&G and a Dozen Other Consumer Brands Join Investors in Pressing RSPO for Stricter Standards

8 years ago - Today, institutional investors representing more than $4 trillion in assets are joining Mars, PepsiCo, Kellogg Company and a dozen other giants from the food/beverage and personal care industries to call on the Roundtable on Sustainable Palm Oil (RSPO) to strengthen its standards for certifying the sustainable production of palm oil. Palm oil is found in an estimated 50 percent of all packaged goods, from cosmetics to candy.

Advertisement
Trending: NGOs, Investors Losing Patience with Lag Between Deforestation Commitments, Implementation
Trending: NGOs, Investors Losing Patience with Lag Between Deforestation Commitments, Implementation

8 years ago - Despite recent commitments to deforestation-free palm oil by several well-known brands and producers, many companies are delaying implementation of these commitments. Commitments are just the first step; the implementation stage is where companies can really start to make a difference – and both conservation groups and the investor community are voicing their dissatisfaction and concern about the lack of follow-through from companies including McDonald's and Bunge Limited.

10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond
10 Critical Corporate Sustainability Trends to Watch in 2015 and Beyond

8 years ago - If the global business community is to thrive in the long term — and carry us to that flourishing future we are trying to imagine and help build — it needs to continue to scale up the ambition and influence of its efforts. That’s much easier said than done, of course, though we are seeing a number of encouraging trends within the Sustainable Brands community that, while still nascent, are promising to deliver a lot of value for years to come. Here is a list of 10 such trends that are top of mind for our team at the moment:

Panera Bread Publishes List of Unacceptable Ingredients to Be Removed from Food Menus by 2016
Panera Bread Publishes List of Unacceptable Ingredients to Be Removed from Food Menus by 2016

8 years ago - Today, Panera Bread shared its progress in removing a host of what the company deems “unacceptable” ingredients. Panera has committed to remove artificial additives and published a No No List of artificial colors, flavors, sweeteners and preservatives that the Company has eliminated or intends to remove from its U.S. Panera Bread® and St. Louis Bread Co.® bakery-café food menus by the end of 2016. This move makes Panera Bread the first national restaurant company in the U.S. to publicly share a comprehensive list of ingredients that will be removed from or will never appear in its menu items.

Trending: Stakeholders Continue, with Mixed Success, to Push Brands on Contentious Ingredients
Trending: Stakeholders Continue, with Mixed Success, to Push Brands on Contentious Ingredients

8 years ago - This week has seen another concerted push by concerned stakeholders to clean up major brands’ supply chains.On Tuesday, for the second time in a month, hundreds of activists once again took part in a Week of Action in grocery stores and public spaces across the United States, rebranding grocery store shelves and engaging shoppers to warn them that products from PepsiCo’s Quaker brand may contain Conflict Palm Oil.

SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout

9 years ago - As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats and answer criticism from activists.

Advertisement
Starting Now: A Smarter Approach to Sustainability Management
Starting Now: A Smarter Approach to Sustainability Management

9 years ago - The importance of sustainability has surged over the last two decades, as has the amount of information available and the demands on companies and practitioners – from regulators, customers and investors. At the same time, the new opportunities that have emerged are enormous.

Trending: NGOs Prompt Sweeping Improvements to Animal Welfare in the Dairy Supply Chain
Trending: NGOs Prompt Sweeping Improvements to Animal Welfare in the Dairy Supply Chain

9 years ago - Animal welfare NGOs Mercy for Animals (MFA) and The Humane League declared victories this week, having motivated more large food companies to reform their animal treatment policies, this time after exposing supplier cruelty toward dairy cows and veal calves.

Dunkin’ Donuts No Longer Dunked in Chemicals
Dunkin’ Donuts No Longer Dunked in Chemicals

9 years ago - Dunkin’ Brands, Dunkin’ Donuts’ parent company, has agreed to remove titanium dioxide, a whitening agent that is a common source of nanomaterials, from all powdered sugar used to make the company’s donuts. As a result of this progress, the advocacy group As You Sow has withdrawn a shareholder proposal asking Dunkin’ to assess and reduce the risks of using nanomaterials in its food products.

McDonald’s to Cut Human-Related Antibiotics for Chicken Sold in U.S.
McDonald’s to Cut Human-Related Antibiotics for Chicken Sold in U.S.

9 years ago - McDonald’s announced on Wednesday that it is committing to serving chicken raised without antibiotics used in human medicine in all of its U.S. restaurants within two years.The company isn’t going completely antibiotic-free — but will cut the use of antibiotics that contribute to “superbugs” or drug-resistant bacteria that can also harm humans. Often, these human antibiotics are fed to livestock to maximize growth, rather than to treat illness.

'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word

9 years ago - Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US military’s big stick.Today, as companies begin to shape a narrative that makes sense to the public, Nye’s language could well be applied to sustainability.Welcome to the era of Soft Sustainability.The term could be used to describe the approach of some of the world’s biggest companies as they seek to communicate their own sustainability work while also providing their consumers and greater community a roadmap to sustainable living.

Advertisement
Global Thermostat Turning Carbon Pollution Into Cash
Global Thermostat Turning Carbon Pollution Into Cash

9 years ago - Carbon-capture technology holds much promise for helping the world to reduce the amount of carbon dioxide (CO2) in the atmosphere and mitigate the effects of global warming. It works by trapping the carbon dioxide at its emission source, transporting it to a storage location — often deep underground — and isolating it. However, most carbon-capture techniques developed to date are uneconomic because they consume too much energy to sequester the carbon.

White Castle's Veggie Sliders Reflect a More Conscious Fast Food Industry in Transition
White Castle's Veggie Sliders Reflect a More Conscious Fast Food Industry in Transition

9 years ago - It is not easy being a fast food restaurant chain these days. New fast-casual restaurants such as Panera Bread and Chipotle offer diners more updated and healthful menu options in a setting much more appealing than the dreary and dingy plastic cafeteria environment typical of fast food chains. And as more consumers want to know where their food comes from and what those companies do with those profits, fast food restaurants as they stand are about as unsustainable as they come.

Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making

9 years ago - In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make consistent decisions to support a sustainability strategy.After the index has been designed and created, the next task is to deploy it into the decisions-making structure. Let’s explore some examples of how other organizations have deployed this approach to make more sustainable products.

McDonald's Taps Local Partners to Pilot Sustainable Beef Program in New Zealand
McDonald's Taps Local Partners to Pilot Sustainable Beef Program in New Zealand

9 years ago - McDonald's has initiated two sustainable beef integration programs with Beef + Lamb New Zealand, ANZCO Foods and Silver Fern Farms as part of its aspiration to source verified sustainable beef around the world.The program will highlight a range of best practices, from the farm all the way to the McDonald's customer. It will work with farmers and processors to identify and develop good management practices that support sustainable beef production. This means sustainable production systems, lower inputs, use of new technologies and a focus on animal welfare.An important component of the initiative is using real farm businesses to model the principles and demonstrate success to the wider farming community through workshops, field days and social media.

Now You Can Peer Into McDonald's – But Do You See Customers?
Now You Can Peer Into McDonald's – But Do You See Customers?

9 years ago - McDonald’s unprecedented corporate-transparency marketing campaign, “Our Food. Your questions,” is the fast food giant’s attempt to reduce the impact of one major aspect of its brand and operations — low prices and massive amounts of highly processed foods have led to questions about what exactly is in its food, whether it is all safe for human consumption and how integral various aspects of sustainability are to its supply chain.

Advertisement
Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?
Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?

9 years ago - Anyone who exercises regularly or watches what they eat already knows that fast food is bad for your health. But due to the continued popularity of fast food, the FDA has stepped in to try and provide the general public with more information and get them eating better, announcing last week that fast food chains, vending machine companies and other restaurants with more than 20 locations are now required to list the number of calories in each of their menu items.