McDonalds

We put people, processes and practices into place to make quality food, more responsible sourcing choices, a stronger community and a better planet.

McDonalds

McDonalds is tagged in 95 stories. Page 4 of 5.
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word

4 years ago - Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US military’s big stick.Today, as companies begin to shape a narrative that makes sense to the public, Nye’s language could well be applied to sustainability.Welcome to the era of Soft Sustainability.The term could be used to describe the approach of some of the world’s biggest companies as they seek to communicate their own sustainability work while also providing their consumers and greater community a roadmap to sustainable living.

Global Thermostat Turning Carbon Pollution Into Cash
Global Thermostat Turning Carbon Pollution Into Cash

4 years ago - Carbon-capture technology holds much promise for helping the world to reduce the amount of carbon dioxide (CO2) in the atmosphere and mitigate the effects of global warming. It works by trapping the carbon dioxide at its emission source, transporting it to a storage location — often deep underground — and isolating it. However, most carbon-capture techniques developed to date are uneconomic because they consume too much energy to sequester the carbon.

White Castle's Veggie Sliders Reflect a More Conscious Fast Food Industry in Transition
White Castle's Veggie Sliders Reflect a More Conscious Fast Food Industry in Transition

4 years ago - It is not easy being a fast food restaurant chain these days. New fast-casual restaurants such as Panera Bread and Chipotle offer diners more updated and healthful menu options in a setting much more appealing than the dreary and dingy plastic cafeteria environment typical of fast food chains. And as more consumers want to know where their food comes from and what those companies do with those profits, fast food restaurants as they stand are about as unsustainable as they come.

Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making

4 years ago - In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make consistent decisions to support a sustainability strategy.After the index has been designed and created, the next task is to deploy it into the decisions-making structure. Let’s explore some examples of how other organizations have deployed this approach to make more sustainable products.

Advertisement
McDonald's Taps Local Partners to Pilot Sustainable Beef Program in New Zealand
McDonald's Taps Local Partners to Pilot Sustainable Beef Program in New Zealand

4 years ago - McDonald's has initiated two sustainable beef integration programs with Beef + Lamb New Zealand, ANZCO Foods and Silver Fern Farms as part of its aspiration to source verified sustainable beef around the world.The program will highlight a range of best practices, from the farm all the way to the McDonald's customer. It will work with farmers and processors to identify and develop good management practices that support sustainable beef production. This means sustainable production systems, lower inputs, use of new technologies and a focus on animal welfare.An important component of the initiative is using real farm businesses to model the principles and demonstrate success to the wider farming community through workshops, field days and social media.

Now You Can Peer Into McDonald's – But Do You See Customers?
Now You Can Peer Into McDonald's – But Do You See Customers?

5 years ago - McDonald’s unprecedented corporate-transparency marketing campaign, “Our Food. Your questions,” is the fast food giant’s attempt to reduce the impact of one major aspect of its brand and operations — low prices and massive amounts of highly processed foods have led to questions about what exactly is in its food, whether it is all safe for human consumption and how integral various aspects of sustainability are to its supply chain.

Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?
Can Calorie Counts Change Consumer Eating Habits? Or Will the Lure of a Quick, Delicious Fix Always Win Out?

5 years ago - Anyone who exercises regularly or watches what they eat already knows that fast food is bad for your health. But due to the continued popularity of fast food, the FDA has stepped in to try and provide the general public with more information and get them eating better, announcing last week that fast food chains, vending machine companies and other restaurants with more than 20 locations are now required to list the number of calories in each of their menu items.

Report: Sustainability Helping Restaurants Win Customers
Report: Sustainability Helping Restaurants Win Customers

5 years ago - Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to a new report by market research publisher Packaged Facts.

#SB14London: Why Brands Should Be Talking Sustainability
#SB14London: Why Brands Should Be Talking Sustainability

5 years ago - What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live more sustainably?At present, even though FMCG companies are starting to understand the need to explain sustainability directly to consumers, they continue to put most of their communication efforts into their Sustainability and CSR corporate sites — an obvious destination for NGOs, shareholders and academics but not the first place the general public go to get information.

Advertisement
McDonald’s Tapping Employees For Sustainability Innovations
McDonald’s Tapping Employees For Sustainability Innovations

5 years ago - McDonald’s Pacific Sierra Region has created a waste diversion execution manual that is resulting in an estimated diversion of 70 cubic yards of waste from landfills each week, according to the company’s 2014 Global “Best of Green” report.The manual enables restaurants to deploy mixed recycling, organics recycling, or both, by providing checklists, shift huddles, and crew/customer engagement and education materials. The manual was initially piloted in 11 California Bay Area restaurants in Alameda County and is being replicated in additional restaurants throughout the Pacific Sierra Region.

Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?

5 years ago - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

McDonald's Canada Now Serving Sustainable Fish in Filet-O-Fish Sandwich
McDonald's Canada Now Serving Sustainable Fish in Filet-O-Fish Sandwich

5 years ago - McDonald’s Canada has announced that 100 percent of the fish it serves in its Filet-O-Fish sandwich is now certified as sustainable by the Marine Stewardship Council (MSC). The Canadian arm of the fast food chain is following in the footsteps of its US counterpart, which committed to serving only MSC-certified fish in January 2013.McDonald’s Canada has purchased fish from MSC-certified fisheries for nearly a decade and recently completed MSC’s third-party Chain of Custody process to further solidify the company’s commitment to maintaining the health of the world’s oceans by supporting sustainable fishing practices.

#SB14sd Sound Bytes, Vol. 2: McDonald's, Caesars and Dell on Sustainable Purchasing
#SB14sd Sound Bytes, Vol. 2: McDonald's, Caesars and Dell on Sustainable Purchasing

5 years ago - With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, McDonald’s Bob Langert, Caesars Entertainment’s Jessica Rosman and Dell’s Michael Murphy about the need for collaboration and consistent criteria in sustainable purchasing.Jessica RosmanBob Langert

McDonald's Restaurants to Abide by Region-Specifics Standards for Sourcing Sustainable Beef
McDonald's Restaurants to Abide by Region-Specifics Standards for Sourcing Sustainable Beef

5 years ago - McDonald's will soon allow its restaurants in different international markets to follow region-specific guidelines for achieving its recent pledge to purchase sustainable beef.In January, the fast food company — one of the largest buyers of beef in the US — pledged to begin purchasing verified sustainable beef in 2016, with the goal of eventually buying all of its beef from sustainable sources.

Advertisement
Palm Oil, Deforestation and the Fast Food Industry: Would You Like a Side of Forests with That?
Palm Oil, Deforestation and the Fast Food Industry: Would You Like a Side of Forests with That?

5 years ago - I travel a lot for my job and after long days on the road the one thing that gets me through is constancy. I pack basically the same clothes for every trip and try to keep up the same workout routine, but the one place it’s hard to keep things constant is in what I eat. While trying new foods is part of the adventure of travel, sometimes when I’m hot and tired from a few days or weeks in a country thousands of miles from home, all I want is something familiar. At times like that, I turn to American fast food and take comfort in McDonald’s golden arches, the cooling taste of a Coke ICEE from Burger King, or the morning rush of a frosted doughnut and sugar-spiked iced coffee from Dunkin’ Donuts.

McDonald's USA Introduces 'Happy,' Who Will Hopefully Encourage Kids to Eat Healthier
McDonald's USA Introduces 'Happy,' Who Will Hopefully Encourage Kids to Eat Healthier

5 years ago - McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDonald’s says “Happy” is intended to bring “fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating.” Happy will officially be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.

McDonald's Reveals CSR/Sustainability Framework and Host of 2020 Goals
McDonald's Reveals CSR/Sustainability Framework and Host of 2020 Goals

5 years ago - This week, McDonald’s unveiled its first Corporate Social Responsibility & Sustainability Framework. The fast-food giant says the goal of the plan is to position the company for the future, while generating measurable, positive impacts for society.McDonald’s released the framework in conjunction with its 2012-2013 CSR & Sustainability Report, “Our Journey Together. For Good.”Among the company’s 2020 goals:

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

5 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

McDonald's USA Becomes First Restaurant Chain to Join GreenBlue's How2Recycle Label Program
McDonald's USA Becomes First Restaurant Chain to Join GreenBlue's How2Recycle Label Program

5 years ago - GreenBlue’s Sustainable Packaging Coalition (SPC) announced this week that McDonald’s USA is the newest participant in its How2Recycle Label Program. A member of the SPC since 2005, McDonald’s is the first national restaurant chain to join How2Recycle, a program dedicated to clearly and consistently communicating recyclability to the public.

Advertisement
It Just Got Easier for Companies to Invest in Nature
It Just Got Easier for Companies to Invest in Nature

5 years ago - Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2019 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.